3 tips for doing a hashtag study and 7 recommendations for applying it
Posted: Sat Dec 07, 2024 3:46 am
For a digital communication project or strategy to be successful, it is necessary to conduct a study of hashtags on social networks .
The world of social media communication is closely bosnia and herzegovina consumer mobile number list linked to tags. The information that is published is classified based on them, which means that many user searches (perhaps your potential clients) are carried out using them.
In today's article I'll explain how to find those hashtags that amplify your message and allow you to converse in the "same language" as your clients, who are the ones who use them.
What is a hashtag?
A hashtag is a word or group of words preceded by the # symbol and used to classify and label the content of the publication that contains it.
Ex: #ThisIsAHashtag
As you can see in this example, there are no blank spaces, but all the characters are written in a row.
The fact that I have capitalized each word does not affect the search or the ranking. The functionality and use of this tag is the same, although what I do is help you to read it more easily.
This is the first recommendation I make to you.
Tip 1: Use digital tools to conduct a hashtag study that amplifies your corporate message on Social Media
Before continuing, I also want to remind you that in those masters that include a Social Media Strategist module , we work in depth on this topic. This image is an example of this, which also serves as my second recommendation :
social networks
Digital tools are a great support for carrying out a hashtag study in your sector. They can be keywords or long tails, depending on the custom of the social network.
For example, hashtags:
On LinkedIn they are usually 1 word.
On Twitter they usually don't go beyond 2 words.
On Instagram we tend to make them long and express statuses with them.
On Facebook … don’t use hashtags ( third recommendation ).
There is no tradition of hashtags on Facebook and searches using them are rare. A 2016 study , still valid, says that users of this network put up a certain barrier to content that includes them, becoming those that generate the least engagement.
These are the tools that I suggest you take into account:
Social Networks Search Engines
You don't have to go far to find hashtags for your sector because the social networks themselves help you find the most suitable ones, specifically for each one of them.
The same thing happens with Google, which suggests results when you start typing. Look at these examples:
search engines social networks
All social networks help you to carry out your hashtag research by showing you other hashtags that are related to yours. Instagram also tells you how many posts have been made on all of them, which is very useful, as we can see below.
TweetBinder
This tool, even in its free version, shows you the number of tweets that have been posted with a specific hashtag. It also gives you a basic report that is pretty good. However, if you want a more complete version, you need to sign up for a paid account.
Hashtagfy
Suggests hashtags for TW and IG and informs you about the influencers who use them. A very complete free tool.
TalkWalker
This tool is quite complete and is free with registration. It also allows you to monitor and do social listening (my fourth recommendation ).
The world of social media communication is closely bosnia and herzegovina consumer mobile number list linked to tags. The information that is published is classified based on them, which means that many user searches (perhaps your potential clients) are carried out using them.
In today's article I'll explain how to find those hashtags that amplify your message and allow you to converse in the "same language" as your clients, who are the ones who use them.
What is a hashtag?
A hashtag is a word or group of words preceded by the # symbol and used to classify and label the content of the publication that contains it.
Ex: #ThisIsAHashtag
As you can see in this example, there are no blank spaces, but all the characters are written in a row.
The fact that I have capitalized each word does not affect the search or the ranking. The functionality and use of this tag is the same, although what I do is help you to read it more easily.
This is the first recommendation I make to you.
Tip 1: Use digital tools to conduct a hashtag study that amplifies your corporate message on Social Media
Before continuing, I also want to remind you that in those masters that include a Social Media Strategist module , we work in depth on this topic. This image is an example of this, which also serves as my second recommendation :
social networks
Digital tools are a great support for carrying out a hashtag study in your sector. They can be keywords or long tails, depending on the custom of the social network.
For example, hashtags:
On LinkedIn they are usually 1 word.
On Twitter they usually don't go beyond 2 words.
On Instagram we tend to make them long and express statuses with them.
On Facebook … don’t use hashtags ( third recommendation ).
There is no tradition of hashtags on Facebook and searches using them are rare. A 2016 study , still valid, says that users of this network put up a certain barrier to content that includes them, becoming those that generate the least engagement.
These are the tools that I suggest you take into account:
Social Networks Search Engines
You don't have to go far to find hashtags for your sector because the social networks themselves help you find the most suitable ones, specifically for each one of them.
The same thing happens with Google, which suggests results when you start typing. Look at these examples:
search engines social networks
All social networks help you to carry out your hashtag research by showing you other hashtags that are related to yours. Instagram also tells you how many posts have been made on all of them, which is very useful, as we can see below.
TweetBinder
This tool, even in its free version, shows you the number of tweets that have been posted with a specific hashtag. It also gives you a basic report that is pretty good. However, if you want a more complete version, you need to sign up for a paid account.
Hashtagfy
Suggests hashtags for TW and IG and informs you about the influencers who use them. A very complete free tool.
TalkWalker
This tool is quite complete and is free with registration. It also allows you to monitor and do social listening (my fourth recommendation ).