target conversion funnel
Get to know better how your target acts and make better decisions
If you want to know what it consists of, keep reading .
What is a conversion funnel
The conversion funnel is a marketing technique through which we can observe the process that a customer goes through from detecting a need until they buy from us, the final action that we desire.
It is also called a conversion funnel, because it is actually shaped like a funnel. The number of people who will get to know your brand is not the same as the number of people who will end up leaving a contact or who will end up buying.
That is why with the analysis of the conversion funnel we can make good decisions.
Because we see at what moment they fall, at what stages they abandon us the most .
funnel and conversion funnel
Thanks to the funnel we can better understand the phases of the client
And thanks to it, we will be able to detect errors in some phases and solve them before it is too late. And then focus our efforts on those areas where they are most needed.
To ultimately achieve a higher ROI thanks to all of the above.
Basically, what we will try to achieve is that the lowest part of the funnel is not so narrow .
If you want to know the phases, continue reading.
Phases of the conversion funnel
This conversion funnel, which explains the phases that the user goes through with our brand, is shown below:
1. Acquisition
This is the phase in which the consumer will detect a problem or need, and in which we will have to make our brand known .
Digital marketing strategies will be used to promote the brand, such as generating content, social networks, etc.
The more people there are at the top of the funnel, iraq telegram phone number list the more likely it is that more people will reach the bottom.
The aim is to gain notoriety and, above all, visibility , attracting the maximum number of visits to our website.
2. Activation
The next phase, in which the user will have many brands and/or products at their disposal, we aim to gain their trust .
We want them to fall in love with us at first sight, and that is why we must optimize the website well and make it easy to use and desirable for them.
Basically, we want to capture their interest and hook them , so that they stay watching our content.
3. Retention
In this third phase, users that we have really hooked will pass through the funnel; at least, we have caught their attention.
So the goal now is to build loyalty. That's why we want to convert visits into leads .
To achieve this, optimized forms can be created, requesting the least amount of data to make the process less cumbersome for the user, and thus increase the number of leads.
form convert users into leads
Add a form to your website to get leads
4. Sale
The next step is to get people to buy from us, which is the main objective of any company. We want to transform leads into customers .
It's all about optimizing and optimizing, because for this phase we must have the purchasing process optimized.
That all the steps you have to take are well indicated, there are no errors, everything flows smoothly, etc.
This will result in a lower shopping cart abandonment rate. Basically, making shopping easier for them .
5. Reference
If we want the cycle to continue, we must leave buyers satisfied.
If all the stages leading up to the purchase went well for this customer, and he was satisfied with the purchase of the product, he will most likely recommend us .
If they recommend us, they are the same customer who will act as a prescriber and other users will be able to trust their opinion. Because it will no longer be the brand itself that will speak well of it, but a person like them.
Furthermore, if they are satisfied, they themselves will be able to repeat and convert clients into recurring clients .
How to apply the conversion funnel in a Digital Marketing strategy
The conversion funnel is a marketing technique, but it is mainly used in the specific Inbound Marketing strategy .
Since inbound is a non-intrusive advertising strategy, which tries to attract and accompany the user through all its phases, through its main tool: content .
It is non-intrusive advertising because we attract the customer with content and what provides value to the customer.
conversion funnel content marketing
