The definitive guide on how to view Reels statistics
Posted: Sat Dec 07, 2024 4:02 am
We have them here!
A few days ago, Instagram announced something we've been waiting for for a looooong time: insights are now available for Reels .
And what does this mean?
More light for those of us who dedicate ourselves to creating content in this format.
Yes, we are very happy. And I'm sure you are too.
But that doesn't mean everything will be a piece of cake from now on.
For starters, you might be going a little crazy trying to figure out how to view Reels stats .
You may have already accessed them and thought, “Okay, now what do I do with this ?”
You may have seen some metrics that you weren't expecting in the Reels you've been making so far and want to redirect the strategy .
Or you may simply be a beginner in the Reels format, you still need to get started and want to discover much more to get off to a great start.
In any case, throughout this article we will tell you everything you need to know to access the new section and see the statistics of Instagram Reels.
And not only that: we will also share some tips so that you understand what the data is telling you, as well as examples of profiles that are doing it very well.
Let's get started!
What are Instagram Reels and why are they essential?
But before we start, if you're still a little confused and don't know much about Reels, don't worry.
Here's the key information you need to know before you jump into creating content:
This is the offensive carried out by Instagram to try to stop TikTok. It is a new video format that can last up to 60 seconds .
Instagram is giving a lot of visibility to this format. The goal is clear: people will make more Reels than TikToks.
There are many accounts that have grown exponentially thanks to Reels. One example is the Personal Brand Mentor Soy Paula Comunica , who went from about 8,000 followers to approximately 15,000 in a matter of a couple of months thanks to them.
Example of success on Instagram with Reels
One of the keys to the positioning of Soy Paula Comunica has been the Reels.
Every day there are many challenges and trends that you can join and that make it easier for you to create content. You have thousands and thousands of proposals to inspire you.
If your content is quality and catches attention, it can go viral and appear in the Explore section. And being in that section is almost like winning the lottery on Instagram.
It is an ideal content format if you are carrying out a brand visibility strategy , since it is designed primarily to reach users who do not follow you.
You can edit videos directly from Instagram . You don't need to use professional editing programs like Adobe Premiere or external apps. Everything is set up so that you can edit without much hassle and get some pretty decent videos.
As you can see, it is neither complicated nor a waste of time to bet on Reels.
In this article we give you more details about the Reels format and how to incorporate it into your Social Media strategy .
But if you've been doing it for a while and are fully convinced of its potential, let's get to what you're interested in: the new statistics feature.
Step-by-step guide to viewing Reels statistics
There's very little left before you can start analyzing your Reels and draw conclusions.
But before we get into it, we have a question for you: what kind of Instagram account do you have?
Yes, although it may seem irrelevant, it is very important to know, since you may have a different configuration.
The different types of accounts that exist are:
The personal account is the one that everyone usually has. With this one, however, you do not have access to any kind of statistics.
A creator account is the one that influencers, for example, have. You can see metrics about your audience that you can't with a personal account. It's a good option if you want to start analyzing your posts.
The professional account is the one you should have if you have a business. You can view all the metrics, promote posts (like Reels) to reach more people or include calls to action such as contacting you by email.
Do you already have the type of account you are interested in? Well, then let's continue with the process.
Grab your phone, open Instagram and follow these steps to access your statistics.
Go to your profile and enter the Reels section .
Once you have opened a Reel, click on the three vertical dots iraq telegram at the bottom right.
Go to “View Insights” or “View Statistics” .
Another option is to go to the feed section and if you have Reels shared there as well, click on one of them and you will see “View Statistics” or “View Insights” below the video .
Section to view Reels statistics
In this section you can check the statistics of your Reels
And voilà, there you have it. Welcome to the wonderful world of data and analytics on Reels.
And what can you do now with this information?
We know it's easy to go from excited to overwhelmed in a short amount of time with so much data, so keep reading for a little longer and we'll give you some tips to better understand what the new Reels feature is telling you.
How to draw conclusions from Reels statistics
Okay, you've finally accessed the statistics section, but now what?
First of all, it is essential that you understand the following metrics that Reels provides.
Accounts Reached: The number of accounts that have viewed the Reel at least once. If you notice that your Reel has reached a lot of people, but the number of views is much lower, it means that something in that content has not worked quite right.
Views: A very relevant metric in the Reels format. It means that, of all the accounts reached, the video has been viewed X number of times.
I like it: there is no need to go into detail, we all know what it is.
Comments: This is a metric that Instagram values highly, as it favors those posts that have a lot of comments because it means that they have caught the interest of users and that social interaction is being generated on them (one of the objectives of any social network).
Shares: The number of times it has been shared via direct message to another account or on Stories.
If you have a lot of them, it means that the content has been relevant to the person who saw it and not only that, but they also believe that it will be useful to other people. It is often difficult for the number to be very high, but it is a good indicator that people share your Reels.
Saves: This is definitely one of the key metrics that Instagram takes into account the most besides comments. If you have a lot of saves, congratulations. They found your content useful and want to see it more than once.
From this, you can mainly consider two possible scenarios. Below we detail what actions to take based on the data provided by your Reels statistics.
1. You don't have many saved.
Creating savable content is essential to getting more attention from the Instagram algorithm.
With each save, you're telling Instagram that your content is worth seeing more than once , and therefore, you're making people spend more time within the app.
Just what Instagram wants.
One piece of advice we give you is to focus on, for example, educational content where you resolve a doubt or problem for people through mini tutorials, lists of ideas, etc.
This way, you encourage users to save your Reels to watch again later, since you are providing them with useful information.
A few days ago, Instagram announced something we've been waiting for for a looooong time: insights are now available for Reels .
And what does this mean?
More light for those of us who dedicate ourselves to creating content in this format.
Yes, we are very happy. And I'm sure you are too.
But that doesn't mean everything will be a piece of cake from now on.
For starters, you might be going a little crazy trying to figure out how to view Reels stats .
You may have already accessed them and thought, “Okay, now what do I do with this ?”
You may have seen some metrics that you weren't expecting in the Reels you've been making so far and want to redirect the strategy .
Or you may simply be a beginner in the Reels format, you still need to get started and want to discover much more to get off to a great start.
In any case, throughout this article we will tell you everything you need to know to access the new section and see the statistics of Instagram Reels.
And not only that: we will also share some tips so that you understand what the data is telling you, as well as examples of profiles that are doing it very well.
Let's get started!
What are Instagram Reels and why are they essential?
But before we start, if you're still a little confused and don't know much about Reels, don't worry.
Here's the key information you need to know before you jump into creating content:
This is the offensive carried out by Instagram to try to stop TikTok. It is a new video format that can last up to 60 seconds .
Instagram is giving a lot of visibility to this format. The goal is clear: people will make more Reels than TikToks.
There are many accounts that have grown exponentially thanks to Reels. One example is the Personal Brand Mentor Soy Paula Comunica , who went from about 8,000 followers to approximately 15,000 in a matter of a couple of months thanks to them.
Example of success on Instagram with Reels
One of the keys to the positioning of Soy Paula Comunica has been the Reels.
Every day there are many challenges and trends that you can join and that make it easier for you to create content. You have thousands and thousands of proposals to inspire you.
If your content is quality and catches attention, it can go viral and appear in the Explore section. And being in that section is almost like winning the lottery on Instagram.
It is an ideal content format if you are carrying out a brand visibility strategy , since it is designed primarily to reach users who do not follow you.
You can edit videos directly from Instagram . You don't need to use professional editing programs like Adobe Premiere or external apps. Everything is set up so that you can edit without much hassle and get some pretty decent videos.
As you can see, it is neither complicated nor a waste of time to bet on Reels.
In this article we give you more details about the Reels format and how to incorporate it into your Social Media strategy .
But if you've been doing it for a while and are fully convinced of its potential, let's get to what you're interested in: the new statistics feature.
Step-by-step guide to viewing Reels statistics
There's very little left before you can start analyzing your Reels and draw conclusions.
But before we get into it, we have a question for you: what kind of Instagram account do you have?
Yes, although it may seem irrelevant, it is very important to know, since you may have a different configuration.
The different types of accounts that exist are:
The personal account is the one that everyone usually has. With this one, however, you do not have access to any kind of statistics.
A creator account is the one that influencers, for example, have. You can see metrics about your audience that you can't with a personal account. It's a good option if you want to start analyzing your posts.
The professional account is the one you should have if you have a business. You can view all the metrics, promote posts (like Reels) to reach more people or include calls to action such as contacting you by email.
Do you already have the type of account you are interested in? Well, then let's continue with the process.
Grab your phone, open Instagram and follow these steps to access your statistics.
Go to your profile and enter the Reels section .
Once you have opened a Reel, click on the three vertical dots iraq telegram at the bottom right.
Go to “View Insights” or “View Statistics” .
Another option is to go to the feed section and if you have Reels shared there as well, click on one of them and you will see “View Statistics” or “View Insights” below the video .
Section to view Reels statistics
In this section you can check the statistics of your Reels
And voilà, there you have it. Welcome to the wonderful world of data and analytics on Reels.
And what can you do now with this information?
We know it's easy to go from excited to overwhelmed in a short amount of time with so much data, so keep reading for a little longer and we'll give you some tips to better understand what the new Reels feature is telling you.
How to draw conclusions from Reels statistics
Okay, you've finally accessed the statistics section, but now what?
First of all, it is essential that you understand the following metrics that Reels provides.
Accounts Reached: The number of accounts that have viewed the Reel at least once. If you notice that your Reel has reached a lot of people, but the number of views is much lower, it means that something in that content has not worked quite right.
Views: A very relevant metric in the Reels format. It means that, of all the accounts reached, the video has been viewed X number of times.
I like it: there is no need to go into detail, we all know what it is.
Comments: This is a metric that Instagram values highly, as it favors those posts that have a lot of comments because it means that they have caught the interest of users and that social interaction is being generated on them (one of the objectives of any social network).
Shares: The number of times it has been shared via direct message to another account or on Stories.
If you have a lot of them, it means that the content has been relevant to the person who saw it and not only that, but they also believe that it will be useful to other people. It is often difficult for the number to be very high, but it is a good indicator that people share your Reels.
Saves: This is definitely one of the key metrics that Instagram takes into account the most besides comments. If you have a lot of saves, congratulations. They found your content useful and want to see it more than once.
From this, you can mainly consider two possible scenarios. Below we detail what actions to take based on the data provided by your Reels statistics.
1. You don't have many saved.
Creating savable content is essential to getting more attention from the Instagram algorithm.
With each save, you're telling Instagram that your content is worth seeing more than once , and therefore, you're making people spend more time within the app.
Just what Instagram wants.
One piece of advice we give you is to focus on, for example, educational content where you resolve a doubt or problem for people through mini tutorials, lists of ideas, etc.
This way, you encourage users to save your Reels to watch again later, since you are providing them with useful information.