How to use WhatsApp in your digital marketing strategy
Posted: Sat Dec 07, 2024 4:07 am
Tell me the truth, do you know anyone who doesn't use WhatsApp?
We are almost certain that the answer is “no” or “almost nobody”, so…
Why not take advantage of the channel to implement it in the digital marketing strategy in companies?
Include WhatsApp in your digital marketing strategy
Implement WhatsApp in your online business's digital marketing strategy
Go ahead, if you keep reading we will give you some ideas to do it .
What is WhatsApp and what does it consist of?
WhatsApp is a mobile application (although it can also be used from the web and desktop).
Its main function is instant messaging , it is its value proposition compared to SMS and email, which was the one it tried to overthrow at its launch.
It was totally revolutionary because this app changed the way many millions of people communicate.
We can communicate instantly with everyone
People are connected almost all the time, and we send and receive messages constantly.
You can send and receive messages instantly , but not just text messages. They can also be multimedia files, documents, audios, etc.
It basically consists of being a personal communication tool . And with a quick and instant way of contacting.
The thing is that when you have an email marketing strategy (for example), you can't just stick to that type of communication.
WhatsApp should be a reinforcement , you cannot rely 100% on creating a community in Facebook groups either. The channels complement each other.
The thing is: a customer can be viewing one of our Instagram posts while receiving a WhatsApp broadcast from us.
Digital marketing channels are complementing each other
You can't just stick to one channel of communication and community building
The digital marketing strategy including WhatsApp acts as a support for other digital channels.
Reasons why it should be used in the digital marketing strategy
You should include WhatsApp in your digital marketing strategy, especially if you have an online business.
Why?
There are 2 billion users worldwide . And as we said at the beginning, is there really anyone around you who doesn't have a number registered on WhatsApp?
Those 2 billion are 27% of the world's population.
And it is used in 180 of the 194 countries that exist…
In one minute, 38 million messages are sent using WhatsApp.
So, most likely your audience is there .
We still have more reasons why you should include WhatsApp in your strategy:
It's simpler
It's faster
It's instantaneous
It's more accessible: you have contact with the world 24/7
You expand your contact base
You can get in touch with new clients
You can close sales with customer service via WhatsApp
You have contact with your audience throughout the entire consumer journey until after the purchase
WhatsApp communication every minute
People are communicating 24/7 on WhatsApp
I think that everything we have told you are compelling reasons . So go ahead.
Ideas on how to include it in your digital marketing strategy
With the data we have told you so far, you might be thinking: OK, lebanon telegram data I'm implementing WhatsApp in my strategy NOW.
But wait, first you would have to know the online behavior habits of your clients, perhaps your audience is a niche that prefers to use Telegram rather than WhatsApp and you should consider implementing this better.
Once you have researched and studied, if you confirm that WhatsApp is the app they use most to communicate and that they would be happy for a brand to talk to them through it, then you can continue.
Maybe you can use telegram in your digital marketing
First do your research, maybe it is more profitable for your business to use Telegram
But… What specific use will you want to give it ? You will have to determine this at the beginning when planning your digital marketing strategy.
Start-ups
When you are about to launch a product or project in general, you can use this medium to notify your customers or remind them of news about your company. You can also create VIP lists of customers.
In short: use it to offer exclusive ads to your community and in this way create a bond of trust .
Sales assistance
You can help the customer at the time of purchase and thus they will feel more supported and will influence the final decision.
If you give advice to your customers and solve any doubts they may have about your product or service, it can end up being a key factor.
Furthermore, these doubts will be resolved immediately , perhaps not like in the email, and that will be appreciated.
Constant communication
Use the green app to stay in constant conversation with your customers, just as you would use phone calls, email or social media.
It would be another channel of conversation with them. But a more private channel and one in which you would treat them more closely, and so they could feel unique .
Create content for your contacts
You could offer your community exclusive content through WhatsApp.
To do this, you will have to create a strategy with a content schedule .
And that content can include stickers, gifs, videos, documents, images, etc.
As we always say, you should know your user perfectly to know what content they might like.
Content should be created with the intention that the user interacts and can consume it immediately.
This content should make the customer feel like they own it and feel like they are participating in the game or contest, and if it is not a game or a contest, it should be something that the user feels they need to comment on .
Use WhatsApp features
If the application has some functionalities , we are going to use them and take advantage of them all, right?
For example, it uses the current WhatsApp Business , including promotional information , business description, business hours, location, and creation of a catalog of products or services.
We are almost certain that the answer is “no” or “almost nobody”, so…
Why not take advantage of the channel to implement it in the digital marketing strategy in companies?
Include WhatsApp in your digital marketing strategy
Implement WhatsApp in your online business's digital marketing strategy
Go ahead, if you keep reading we will give you some ideas to do it .
What is WhatsApp and what does it consist of?
WhatsApp is a mobile application (although it can also be used from the web and desktop).
Its main function is instant messaging , it is its value proposition compared to SMS and email, which was the one it tried to overthrow at its launch.
It was totally revolutionary because this app changed the way many millions of people communicate.
We can communicate instantly with everyone
People are connected almost all the time, and we send and receive messages constantly.
You can send and receive messages instantly , but not just text messages. They can also be multimedia files, documents, audios, etc.
It basically consists of being a personal communication tool . And with a quick and instant way of contacting.
The thing is that when you have an email marketing strategy (for example), you can't just stick to that type of communication.
WhatsApp should be a reinforcement , you cannot rely 100% on creating a community in Facebook groups either. The channels complement each other.
The thing is: a customer can be viewing one of our Instagram posts while receiving a WhatsApp broadcast from us.
Digital marketing channels are complementing each other
You can't just stick to one channel of communication and community building
The digital marketing strategy including WhatsApp acts as a support for other digital channels.
Reasons why it should be used in the digital marketing strategy
You should include WhatsApp in your digital marketing strategy, especially if you have an online business.
Why?
There are 2 billion users worldwide . And as we said at the beginning, is there really anyone around you who doesn't have a number registered on WhatsApp?
Those 2 billion are 27% of the world's population.
And it is used in 180 of the 194 countries that exist…
In one minute, 38 million messages are sent using WhatsApp.
So, most likely your audience is there .
We still have more reasons why you should include WhatsApp in your strategy:
It's simpler
It's faster
It's instantaneous
It's more accessible: you have contact with the world 24/7
You expand your contact base
You can get in touch with new clients
You can close sales with customer service via WhatsApp
You have contact with your audience throughout the entire consumer journey until after the purchase
WhatsApp communication every minute
People are communicating 24/7 on WhatsApp
I think that everything we have told you are compelling reasons . So go ahead.
Ideas on how to include it in your digital marketing strategy
With the data we have told you so far, you might be thinking: OK, lebanon telegram data I'm implementing WhatsApp in my strategy NOW.
But wait, first you would have to know the online behavior habits of your clients, perhaps your audience is a niche that prefers to use Telegram rather than WhatsApp and you should consider implementing this better.
Once you have researched and studied, if you confirm that WhatsApp is the app they use most to communicate and that they would be happy for a brand to talk to them through it, then you can continue.
Maybe you can use telegram in your digital marketing
First do your research, maybe it is more profitable for your business to use Telegram
But… What specific use will you want to give it ? You will have to determine this at the beginning when planning your digital marketing strategy.
Start-ups
When you are about to launch a product or project in general, you can use this medium to notify your customers or remind them of news about your company. You can also create VIP lists of customers.
In short: use it to offer exclusive ads to your community and in this way create a bond of trust .
Sales assistance
You can help the customer at the time of purchase and thus they will feel more supported and will influence the final decision.
If you give advice to your customers and solve any doubts they may have about your product or service, it can end up being a key factor.
Furthermore, these doubts will be resolved immediately , perhaps not like in the email, and that will be appreciated.
Constant communication
Use the green app to stay in constant conversation with your customers, just as you would use phone calls, email or social media.
It would be another channel of conversation with them. But a more private channel and one in which you would treat them more closely, and so they could feel unique .
Create content for your contacts
You could offer your community exclusive content through WhatsApp.
To do this, you will have to create a strategy with a content schedule .
And that content can include stickers, gifs, videos, documents, images, etc.
As we always say, you should know your user perfectly to know what content they might like.
Content should be created with the intention that the user interacts and can consume it immediately.
This content should make the customer feel like they own it and feel like they are participating in the game or contest, and if it is not a game or a contest, it should be something that the user feels they need to comment on .
Use WhatsApp features
If the application has some functionalities , we are going to use them and take advantage of them all, right?
For example, it uses the current WhatsApp Business , including promotional information , business description, business hours, location, and creation of a catalog of products or services.