4 Steps to Optimize Old Content and Attract New Traffic
Posted: Sat Dec 07, 2024 4:11 am
Reinventing yourself is always a good thing, and even more so in the field of digital marketing, which, as we have said in previous articles, is a sector in constant change.
In a content marketing strategy, the most common thing is to generate new content, but you can also generate more traffic to the website without having to generate it from scratch.
Do you know how? By optimizing posts made in the past.
Implement content optimization in your content marketing strategy
Implement content optimization in your content marketing strategy
You will have another opportunity to attract the attention of your target audience.
Why it's important to optimize old content to attract new traffic
Optimizing content is just as important as generating it in the first place. You ensure web traffic and improve SEO positioning.
More importance is usually given to generating new quality content, but the old content should not be forgotten.
Why? Because you have to take into account that the old post will already be positioned with its URL , you will just give it more strength with some improvements. That is one of the main reasons.
We will add new value with quality content, and Google values that a lot, updating it.
Content update
Add value to the article by updating it
The main advantages of including article optimization in your content marketing strategy are:
It will increase the quality of the website .
Old content will be useful again and with new features.
It will improve SEO positioning .
It is more profitable both economically and in terms of time.
It will be useful when you are blank and have no new ideas .
Furthermore, it has been proven that websites that are updated become stronger as a brand, their reputation improves . Because you will appear at the top.
And finally, search engine crawlers that crawl your site will do so more often and you will have more pages indexed .
How to optimize your content marketing?
4 steps to optimize content
With just a few steps you can improve your content with quality content and improve all aspects of your blog section.
1. Use Google Search Console
With this tool you can find out which pages are losing traffic and which ones could be improved.
You could look at: those that are in Google search pos lebanon telegram phone number list itions between 8 and 20, but that have either a high CTR or a lot of impressions, you can also look at those that have a lot of impressions but a low CTR.
From these criteria you can create a list of pages that can be optimized and choose those that are most aligned with your company's objectives.
Content update
Getting started with Google Search Console
2. Analyze the pages in the list
Once you have created your list, you will need to analyze the pages .
You can use a tool like this one provided by Amazon for Alexa .
It will tell you specifically what you can improve on the page.
Tool to analyze improvements in content marketing articles
Tool to analyze improvements on a page
All of these tools are usually paid, but you can try them for free for 30 days to see if they are really what you need.
We have another article on our blog that talks about the best tools you can use for SEO.
3. Make the improvements
The next step would be to see the improvements that the tool recommends and implement them .
They may be: adding information, changing, or removing.
4. Analyze the metrics
Before implementing the updates, we recommend that you have an Excel (at Kiwop we do this) with the pages you are going to optimize and their metrics : impressions, clicks, CTR and position on Google.
It would look something like this:
Page Impressions Clicks CTR Position
herethenameofthepage.com/thetitleofthearticle 1000 12 0.12 9
Spreadsheet table example
A month later we would look at the same metrics again and see what the results have been after applying SEO techniques for content optimization.
Examples of content updates
You can optimize old content in different ways:
Replace old, outdated content with new information that is interesting and relevant to your target audience.
Expand the information. There may be things that are not explained and you can add a section or subsection with new information .
Insert visual elements . Add images, graphics or videos, as anything visual helps the user to read more pleasantly.
Fix any errors . There may be some typing errors or incorrectly provided data, please correct them.
Add links . If you link your articles to your other articles, it will help increase the average visit time and the user will continue browsing the entire website.
Add the main keyword to the URL if it doesn't already have one.
ON-PAGE SEO elements . If the old page doesn't have them, add them. This can be the meta description, the structure with H1, H2, etc.
In a content marketing strategy, the most common thing is to generate new content, but you can also generate more traffic to the website without having to generate it from scratch.
Do you know how? By optimizing posts made in the past.
Implement content optimization in your content marketing strategy
Implement content optimization in your content marketing strategy
You will have another opportunity to attract the attention of your target audience.
Why it's important to optimize old content to attract new traffic
Optimizing content is just as important as generating it in the first place. You ensure web traffic and improve SEO positioning.
More importance is usually given to generating new quality content, but the old content should not be forgotten.
Why? Because you have to take into account that the old post will already be positioned with its URL , you will just give it more strength with some improvements. That is one of the main reasons.
We will add new value with quality content, and Google values that a lot, updating it.
Content update
Add value to the article by updating it
The main advantages of including article optimization in your content marketing strategy are:
It will increase the quality of the website .
Old content will be useful again and with new features.
It will improve SEO positioning .
It is more profitable both economically and in terms of time.
It will be useful when you are blank and have no new ideas .
Furthermore, it has been proven that websites that are updated become stronger as a brand, their reputation improves . Because you will appear at the top.
And finally, search engine crawlers that crawl your site will do so more often and you will have more pages indexed .
How to optimize your content marketing?
4 steps to optimize content
With just a few steps you can improve your content with quality content and improve all aspects of your blog section.
1. Use Google Search Console
With this tool you can find out which pages are losing traffic and which ones could be improved.
You could look at: those that are in Google search pos lebanon telegram phone number list itions between 8 and 20, but that have either a high CTR or a lot of impressions, you can also look at those that have a lot of impressions but a low CTR.
From these criteria you can create a list of pages that can be optimized and choose those that are most aligned with your company's objectives.
Content update
Getting started with Google Search Console
2. Analyze the pages in the list
Once you have created your list, you will need to analyze the pages .
You can use a tool like this one provided by Amazon for Alexa .
It will tell you specifically what you can improve on the page.
Tool to analyze improvements in content marketing articles
Tool to analyze improvements on a page
All of these tools are usually paid, but you can try them for free for 30 days to see if they are really what you need.
We have another article on our blog that talks about the best tools you can use for SEO.
3. Make the improvements
The next step would be to see the improvements that the tool recommends and implement them .
They may be: adding information, changing, or removing.
4. Analyze the metrics
Before implementing the updates, we recommend that you have an Excel (at Kiwop we do this) with the pages you are going to optimize and their metrics : impressions, clicks, CTR and position on Google.
It would look something like this:
Page Impressions Clicks CTR Position
herethenameofthepage.com/thetitleofthearticle 1000 12 0.12 9
Spreadsheet table example
A month later we would look at the same metrics again and see what the results have been after applying SEO techniques for content optimization.
Examples of content updates
You can optimize old content in different ways:
Replace old, outdated content with new information that is interesting and relevant to your target audience.
Expand the information. There may be things that are not explained and you can add a section or subsection with new information .
Insert visual elements . Add images, graphics or videos, as anything visual helps the user to read more pleasantly.
Fix any errors . There may be some typing errors or incorrectly provided data, please correct them.
Add links . If you link your articles to your other articles, it will help increase the average visit time and the user will continue browsing the entire website.
Add the main keyword to the URL if it doesn't already have one.
ON-PAGE SEO elements . If the old page doesn't have them, add them. This can be the meta description, the structure with H1, H2, etc.