Reasons Why Every Blog Should Have a Trending News Section
Posted: Sat Dec 07, 2024 4:18 am
Contrary to fears, blogs continue to grow despite the rise of ChatGPT. This is probably because ChatGPT and even Bard by Google have not replaced our need to Google everything. According to the data, there has been a 93% increase in blogs using promotional techniques to drive traffic to their posts, including paid advertising .
But that doesn’t mean we writers and content creators can just sit back and do nothing. It’s gotten a little harder to get more eyes on your content and blogs, but there are still some time-tested ways to drive traffic and increase brand awareness.
One of the most underused and potentially beneficial methods is adding a trending news section to your blog.
So, in this blog I will tell you why you should have a trending news section.
Summary of four points
Adding news that aligns with your blog niche/product can help you drive traffic
A news snippet with a good image and a catchy headline can instantly go viral on Social Media and benefit the blog.
Diversifying your content sharing strategies can have a positive impact on your blog.
A news section brings a new perspective to your blog guangdong mobile phone numbers database making it stand out
Why a blog should have news sectiob.pngImage courtesy: Metaschool
Reason #1 – Mention news that aligns with your product to help drive traffic
If you have an affiliate blog or an online business that sells sofas, you can’t write long how-to guides, lists, or best-ofs every day. However, both quality and quantity are necessary for a website to gain traction on Google.
If you consider that the product you are selling is a sofa set, a news story about IKEA making sofas out of biodegradable material can spread quickly. Now, if the news is about eco-friendly sofa sets, you may ask how you can attract the attention of an audience that is not interested in buying sofas or armchairs, let alone caring about them. This is true to some extent, but there are different ways to approach news snippets.
When writing a related news piece, you should always choose an angle that focuses more on what you’re trying to do with your blog. For example, if the original news story was IKEA announces its highly anticipated biodegradable sofas, you could change it to: People are after these biodegradable and affordable IKEA sofas. Find out why.
If you compare both, you will see a big difference between the two headlines. One is more focused on creating FOMO, while the other is a general statement about the launch of biodegradable sofas.
FOMO.jpeg
Source: LinkedIn
You can also sprinkle CTAs throughout the news snippet to position yourself as a ubiquitous brand rather than just another online sofa store or affiliate blog.
You can always use Accuranker’s SERP Analysis tool to gain more technical and SEO insights into a particular news item you’ll be covering .
Reason #2 – A news snippet with a good image and a catchy headline can instantly go viral on social media
According to research, only 28% of people read the entire table of contents before sharing an article. At this point, it’s the writer’s responsibility, like yours and mine, to capture the reader’s attention in microseconds.
While videos have made a comeback in the world of social media, an audience that is genuinely interested in a product will prefer to read a well-presented article.
So what exactly do I mean by a well-presented article? People on social media bet on two Cs: curiosity and discussion. While discussion is a no-go for many people for various reasons, curiosity is what will drive your work forward.
This is where the presentation of an article is very important. When you show something incompletely, people automatically want to see and learn more. This is where news images and headlines work wonders.
Here’s an example of a catchy headline/headline from Metaschool. The headline leaves the reader on a cliffhanger, compelling them to click through and read how this person became a Technical Lead at Solana with no CS background .
Tech Lead at Solana.png
Source: Metaschool
You can also compare the numbers of a regular news snippet with one that has a catchy photo, an exciting headline, and good content using Accuranker's Live SERP Checker .
Reason #3 – Diversify your content sharing strategy to create a positive impact on your blog
This is another important point. When sharing news snippets, you don’t have to write about anything and everything.
In essence, you’ll be choosing the news pieces that align most with your brand image. This means you’ll be publishing more content that’s both low-effort and high-effort, striking a balance between the two.
Google crawlers will also learn more about your brand, increasing its visibility and awareness. Google crawl frequency will also increase tremendously, meaning your site will appear more often for more search terms.
What’s more, appearing on Google News will further increase your exposure and get you more visits, leading to an increase in your overall click-through rate (CTR).
Reason #4 – Opportunity to innovate and make your blog stand out
When blogs publish snippets of news, they often talk about the same thing in different words. Your USP will be to dig deeper into the news and bring different perspectives.
But that doesn’t mean we writers and content creators can just sit back and do nothing. It’s gotten a little harder to get more eyes on your content and blogs, but there are still some time-tested ways to drive traffic and increase brand awareness.
One of the most underused and potentially beneficial methods is adding a trending news section to your blog.
So, in this blog I will tell you why you should have a trending news section.
Summary of four points
Adding news that aligns with your blog niche/product can help you drive traffic
A news snippet with a good image and a catchy headline can instantly go viral on Social Media and benefit the blog.
Diversifying your content sharing strategies can have a positive impact on your blog.
A news section brings a new perspective to your blog guangdong mobile phone numbers database making it stand out
Why a blog should have news sectiob.pngImage courtesy: Metaschool
Reason #1 – Mention news that aligns with your product to help drive traffic
If you have an affiliate blog or an online business that sells sofas, you can’t write long how-to guides, lists, or best-ofs every day. However, both quality and quantity are necessary for a website to gain traction on Google.
If you consider that the product you are selling is a sofa set, a news story about IKEA making sofas out of biodegradable material can spread quickly. Now, if the news is about eco-friendly sofa sets, you may ask how you can attract the attention of an audience that is not interested in buying sofas or armchairs, let alone caring about them. This is true to some extent, but there are different ways to approach news snippets.
When writing a related news piece, you should always choose an angle that focuses more on what you’re trying to do with your blog. For example, if the original news story was IKEA announces its highly anticipated biodegradable sofas, you could change it to: People are after these biodegradable and affordable IKEA sofas. Find out why.
If you compare both, you will see a big difference between the two headlines. One is more focused on creating FOMO, while the other is a general statement about the launch of biodegradable sofas.
FOMO.jpeg
Source: LinkedIn
You can also sprinkle CTAs throughout the news snippet to position yourself as a ubiquitous brand rather than just another online sofa store or affiliate blog.
You can always use Accuranker’s SERP Analysis tool to gain more technical and SEO insights into a particular news item you’ll be covering .
Reason #2 – A news snippet with a good image and a catchy headline can instantly go viral on social media
According to research, only 28% of people read the entire table of contents before sharing an article. At this point, it’s the writer’s responsibility, like yours and mine, to capture the reader’s attention in microseconds.
While videos have made a comeback in the world of social media, an audience that is genuinely interested in a product will prefer to read a well-presented article.
So what exactly do I mean by a well-presented article? People on social media bet on two Cs: curiosity and discussion. While discussion is a no-go for many people for various reasons, curiosity is what will drive your work forward.
This is where the presentation of an article is very important. When you show something incompletely, people automatically want to see and learn more. This is where news images and headlines work wonders.
Here’s an example of a catchy headline/headline from Metaschool. The headline leaves the reader on a cliffhanger, compelling them to click through and read how this person became a Technical Lead at Solana with no CS background .
Tech Lead at Solana.png
Source: Metaschool
You can also compare the numbers of a regular news snippet with one that has a catchy photo, an exciting headline, and good content using Accuranker's Live SERP Checker .
Reason #3 – Diversify your content sharing strategy to create a positive impact on your blog
This is another important point. When sharing news snippets, you don’t have to write about anything and everything.
In essence, you’ll be choosing the news pieces that align most with your brand image. This means you’ll be publishing more content that’s both low-effort and high-effort, striking a balance between the two.
Google crawlers will also learn more about your brand, increasing its visibility and awareness. Google crawl frequency will also increase tremendously, meaning your site will appear more often for more search terms.
What’s more, appearing on Google News will further increase your exposure and get you more visits, leading to an increase in your overall click-through rate (CTR).
Reason #4 – Opportunity to innovate and make your blog stand out
When blogs publish snippets of news, they often talk about the same thing in different words. Your USP will be to dig deeper into the news and bring different perspectives.