and grow your pipeline . The key: involved tunisia phone number resource prospects, who project themselves into your BtoB solution, at different times in their purchasing cycle. Time for best practices, guys! 1st format of fun and engaging content marketing: Online self-diagnostics and benchmarks BtoB quizzes, hidden behind forms that collect email addresses, are not very common, and significantly mark your prospects during their research on the web. In a few multiple-choice questions , you give them the opportunity to evaluate their practices, to test the need to change their methods, the usefulness of this or that solution, or even their competitive advantage.
And yes, content marketing is not only used to attract , use What digital prerequisites? A good online quiz platform, simple, customizable and intuitive (like SurveyMonkey for example). For which phase(s) of the purchasing cycle? Depending on the orientation of the questions asked, this format can work at any phase of prospect reflection. Just be sure to adapt your self-diagnostics or benchmarks to the cycle that particularly interests you. What are the best practices? It is recommended that you prepare different “profiles” of prospects, based on their answers to the questions, and set up marketing automation software to send the personalized results by email.
