TransferWise Rate Alerts (sharing this morning’s EUR-USD exchange rate)
Posted: Sat Dec 07, 2024 5:36 am
Note: Make sure your sender email address comes from a trustworthy domain, too. Gmail, Yahoo, or AOL email addresses don’t look professional. You run the risk of your messages ending up in a spam filter like flies on sticky paper if you send mass mailings from Gmail and the like.
Full name
If your full name IS your brand, then you should be using that as your sender name. This is usually the case for influencers, industry thought leaders, or celebrities.
full name used as sender name
For example, full names are popular with entrepreneurs who have their own newsletters. If you’re marketing yourself and your specialized knowledge – whether that be writing tips or fitness tutorials – then put your full name front and center.
Genre / Service Type
The fourth common formula for sender name is to let your subscribers know what kuwait telephone number data type of message or service the email contains.
Some examples of this:
PayPal Transfers (notifying you that you just received a payment)
Google Location Sharing (reminding you that you are sharing my location with someone)
For large companies, using a sender name that differentiates one type of email from another reveals key information about the message itself.
The sender name can include the brand name plus an additional piece of information giving more details about what’s inside. Use these for alerts, briefings, transactional emails, and any mailings consumers expect to be automated.
Shinesty: a rule-breaking email sender name case study
Email sender name best practices exist for a reason. But sometimes, companies can break the rules in a way that’s consistent with their brand. Take a look at these email sender names from Shinesty, a popular underwear company.
Go ahead and look a little more closely:
Shinesty sender names
Kind of crazy right?
These sender names violate all the rules of trustworthiness established above.
Do they look professional? Do they feel trustworthy? Here’s all the ways you can answer “no” to those questions:
They use lowercase letters
They formulate their address as if it’s an email address (which we tell you above to NEVER do because it looks haphazard and unprofessional)
Full name
If your full name IS your brand, then you should be using that as your sender name. This is usually the case for influencers, industry thought leaders, or celebrities.
full name used as sender name
For example, full names are popular with entrepreneurs who have their own newsletters. If you’re marketing yourself and your specialized knowledge – whether that be writing tips or fitness tutorials – then put your full name front and center.
Genre / Service Type
The fourth common formula for sender name is to let your subscribers know what kuwait telephone number data type of message or service the email contains.
Some examples of this:
PayPal Transfers (notifying you that you just received a payment)
Google Location Sharing (reminding you that you are sharing my location with someone)
For large companies, using a sender name that differentiates one type of email from another reveals key information about the message itself.
The sender name can include the brand name plus an additional piece of information giving more details about what’s inside. Use these for alerts, briefings, transactional emails, and any mailings consumers expect to be automated.
Shinesty: a rule-breaking email sender name case study
Email sender name best practices exist for a reason. But sometimes, companies can break the rules in a way that’s consistent with their brand. Take a look at these email sender names from Shinesty, a popular underwear company.
Go ahead and look a little more closely:
Shinesty sender names
Kind of crazy right?
These sender names violate all the rules of trustworthiness established above.
Do they look professional? Do they feel trustworthy? Here’s all the ways you can answer “no” to those questions:
They use lowercase letters
They formulate their address as if it’s an email address (which we tell you above to NEVER do because it looks haphazard and unprofessional)