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Are You Asked To Do More Stuff With Fewer Resources? That’s Being Creatively Productive. Or Are You A Fewer Capabilities Or Resources? That’s Being More Efficient. Ultimately, Those Are The Questions To Ask As You Apply Ai To Your Marketing Strategy. Almost Every Time I’ve Done A Get-ready-to-be-ready-for-ai Audit With Content And Marketing Teams, It Has Turned Out That The Best Use Cases Add Capabilities While Taking The Same (And Sometimes More) Resources.

In Other Words, The Company Will Add Ai Technology To Make Thing cayman islands phone number material Possible That It Couldn’t Previously Do. The Least Valuable Use Cases Replace Human Talent With Ai. The Tension Of What To Emphasize In “doing More With Less” Is Subtle But Important To Get Straight. Here’s A Non-ai-related Example.



I Recently Checked Into A Brand-name Hotel For A Four-night Stay. Its Prices Had Gone Up Markedly In The Last Months. At Check-in (And On Its App And Website), I Was Informed My Room Would Not Be Cleaned During My Stay Unless I Requested It, And Only On The Day I Requested It.