You can use Google PageSpeed Insights to guide you on areas that need optimization
Posted: Sat Dec 07, 2024 6:47 am
Video SEO in 2023
Video content offers a number of benefits. Viewers are more likely to consume, engage, and respond to videos than other types of content, making it a great way to connect with your audience.
Videos are also a great way to keep up with trends due to their popularity among consumers. Not only that, but video content also helps improve your rankings in the SERPs. Implementing YouTube SEO is another way to maximize exposure and engagement, and improve your traffic.
“Video will be the most important element for driving organic traffic to websites in 2023. Pay attention to how video content is gaining traction on social media. This is because motion graphics capture people’s attention faster and longer than static images. It excites people and makes them curious about your brand. Video, combined with the right call to action, is key to driving your audience to your company’s website.” Brian Nagele, CEO of Restaurant Clicks
10. Voice Search Optimization
Voice search optimization is a technique used to increase the visibility of content in voice search results. This involves optimizing content to be easier to find, for example northeast mobile phone numbers database using conversational long-tail keywords and structuring content using schema markup (H1, H2, etc.), also known as semantic markup.
Voice search optimization can also help create featured snippets that can increase your site’s visibility to potential customers. Optimizing your website specifically for voice searches will improve your SEO in 2023.
“If you’re not adapting your SEO efforts to voice search in 2023, you’ll miss out on big opportunities and likely see a sharp drop in your SERP rankings. Google’s Language Model for Conversational Applications, LaMDA, was first announced in 2021 and aims to understand the natural language we use to have insightful, logical conversations about any topic.” Fernando Lopez | Circuit Marketing Director
seo in 2023 4.jpg
11. Quality Backlinks
Backlinks are important for SEO because they help search engines identify the most relevant and authoritative websites. Backlinks can improve your website’s Domain Rating (DR) and ranking in search engine results pages.
Link building is an important part of getting backlinks. And it will continue to be important for SEO in 2023. There are many ways to build backlinks. You can reach out to other businesses in your niche, create engaging infographics, or guest post on other blogs.
One of the most common ways to get backlinks is through platforms like HARO (help a reporter out) and Terkel , which help you connect with relevant resources and industry experts.
Additionally, ensuring that the content is interesting and relevant to your target audience will help with link building. This will increase relevance for search engines that find your page through backlinks.
“Beyond getting those converting traffic links, social media gaming will continue to expand in 2023 as it becomes increasingly necessary to push for brand awareness and mind share. Given the multiple touchpoints consumers may need to move from awareness to action in the AIDA funnel, SEOs can actually increase the underlying quality of user signals associated with the links they already have by appearing in front of these audiences on other channels like YouTube and Twitter.” Joe Sinkwitz, CEO of Intellifluence
12. Google Discover
Google Discover is a content feed that appears on the Google homepage for mobile users. It recommends content based on the user's interests and preferences, which can help increase website traffic.
To successfully optimize your website SEO, it is essential to produce user-centric content that is specifically tailored to the Google Discover feed. As AI and machine learning evolve, you will need to be prepared for changes to stay current with SEO strategies.
Additionally, WordPress now has access to the Google Web Stories plugin, which lets you get extra traffic from Google Discover at no cost.
13. Artificial Intelligence (AI) and Machine Learning
Artificial Intelligence and Machine Learning are expected to become increasingly prevalent in SEO in 2023. More businesses are realizing the potential benefits of using these technologies for their digital marketing efforts. Jasper is an example of an AI content creator .
AI can be used for activities like keyword research, link building, and content creation. By leveraging AI-driven insights, you can better understand the needs and preferences of your target audience.
14. Page Speed Optimization
Optimizing page speed for SEO is important to improve user experience. This will also help convert more visitors into paying customers.
Mobile responsiveness is considered a ranking signal by search engines, so it’s crucial to optimize your page speed to make your site easier to view and navigate on mobile devices.
seo in 2023 5.jpg
15. Technical SEO
Technical SEO is a strategy used to optimize your website for better visibility than just page speed. It involves using techniques like creating an SSL certificate, optimizing the URL structure with relevant keywords, and a descriptive sitemap.
It also refers to server optimizations that help your site to be crawled and indexed more effectively. Overall, it makes your website easier to discover by search engines.
16. User Experience (UX)
The connection between a website’s user experience and SEO is very important. Search engines take user experience into consideration when ranking websites, so optimizing your website for mobile compatibility is crucial to ensure visibility across all devices.
Improving mobile page speed can provide a number of benefits, including improving customer experience and revenue, and making it easier for customers to interact with your website.
17. Customer Experience
Focusing on customer experience is a key factor in optimizing your website. Good customer experiences lead to higher rankings in search engines, meaning your content is more likely to be recommended to other users.
Additionally, optimizing the customer experience can help ensure that desired actions align with desired outcomes. This creates a positive customer journey and leads to greater brand awareness. All of this contributes to better overall search engine results and increased business.
18. Google Algorithm Updates
Google’s algorithm updates have a significant impact on SEO optimization. Algorithm updates can affect the effectiveness of your SEO efforts and how websites rank in SERPs.
Google’s algorithm has become smarter over time thanks to artificial intelligence. When dealing with SEO, you need to be aware of these changes as they are constantly changing. So, if you want to be successful in SEO in 2023, stay up to date and adjust your strategies accordingly.
“The biggest change I expect to see in 2023 is the unexpected! A search engine algorithm update can come out of nowhere and require you to change your SEO strategy. So it’s important to keep a close eye on your analytics in 2023 and be prepared to make changes if you see an algorithm update hurting your rankings.” Amanda McCrea, Content Coordinator at Online Optimism
19. SEO Audits
It’s important to conduct regular SEO audits to spot any errors and identify trends that could be affecting the quality of your website. Doing so will help optimize your website for search engines, which will help improve your rankings.
Conducting SEO audits will provide you with useful information about your current position and tips to improve it. You can perform regular audits with Google Search Console .
20. Repurpose Content for Different Channels
Repurposing content involves converting existing content for use on different platforms. This is a great way to reach a wider audience and optimize content for different channels. Repurposing content helps with SEO by meeting Google’s core principles of making content accessible and providing a good user experience .
Video content offers a number of benefits. Viewers are more likely to consume, engage, and respond to videos than other types of content, making it a great way to connect with your audience.
Videos are also a great way to keep up with trends due to their popularity among consumers. Not only that, but video content also helps improve your rankings in the SERPs. Implementing YouTube SEO is another way to maximize exposure and engagement, and improve your traffic.
“Video will be the most important element for driving organic traffic to websites in 2023. Pay attention to how video content is gaining traction on social media. This is because motion graphics capture people’s attention faster and longer than static images. It excites people and makes them curious about your brand. Video, combined with the right call to action, is key to driving your audience to your company’s website.” Brian Nagele, CEO of Restaurant Clicks
10. Voice Search Optimization
Voice search optimization is a technique used to increase the visibility of content in voice search results. This involves optimizing content to be easier to find, for example northeast mobile phone numbers database using conversational long-tail keywords and structuring content using schema markup (H1, H2, etc.), also known as semantic markup.
Voice search optimization can also help create featured snippets that can increase your site’s visibility to potential customers. Optimizing your website specifically for voice searches will improve your SEO in 2023.
“If you’re not adapting your SEO efforts to voice search in 2023, you’ll miss out on big opportunities and likely see a sharp drop in your SERP rankings. Google’s Language Model for Conversational Applications, LaMDA, was first announced in 2021 and aims to understand the natural language we use to have insightful, logical conversations about any topic.” Fernando Lopez | Circuit Marketing Director
seo in 2023 4.jpg
11. Quality Backlinks
Backlinks are important for SEO because they help search engines identify the most relevant and authoritative websites. Backlinks can improve your website’s Domain Rating (DR) and ranking in search engine results pages.
Link building is an important part of getting backlinks. And it will continue to be important for SEO in 2023. There are many ways to build backlinks. You can reach out to other businesses in your niche, create engaging infographics, or guest post on other blogs.
One of the most common ways to get backlinks is through platforms like HARO (help a reporter out) and Terkel , which help you connect with relevant resources and industry experts.
Additionally, ensuring that the content is interesting and relevant to your target audience will help with link building. This will increase relevance for search engines that find your page through backlinks.
“Beyond getting those converting traffic links, social media gaming will continue to expand in 2023 as it becomes increasingly necessary to push for brand awareness and mind share. Given the multiple touchpoints consumers may need to move from awareness to action in the AIDA funnel, SEOs can actually increase the underlying quality of user signals associated with the links they already have by appearing in front of these audiences on other channels like YouTube and Twitter.” Joe Sinkwitz, CEO of Intellifluence
12. Google Discover
Google Discover is a content feed that appears on the Google homepage for mobile users. It recommends content based on the user's interests and preferences, which can help increase website traffic.
To successfully optimize your website SEO, it is essential to produce user-centric content that is specifically tailored to the Google Discover feed. As AI and machine learning evolve, you will need to be prepared for changes to stay current with SEO strategies.
Additionally, WordPress now has access to the Google Web Stories plugin, which lets you get extra traffic from Google Discover at no cost.
13. Artificial Intelligence (AI) and Machine Learning
Artificial Intelligence and Machine Learning are expected to become increasingly prevalent in SEO in 2023. More businesses are realizing the potential benefits of using these technologies for their digital marketing efforts. Jasper is an example of an AI content creator .
AI can be used for activities like keyword research, link building, and content creation. By leveraging AI-driven insights, you can better understand the needs and preferences of your target audience.
14. Page Speed Optimization
Optimizing page speed for SEO is important to improve user experience. This will also help convert more visitors into paying customers.
Mobile responsiveness is considered a ranking signal by search engines, so it’s crucial to optimize your page speed to make your site easier to view and navigate on mobile devices.
seo in 2023 5.jpg
15. Technical SEO
Technical SEO is a strategy used to optimize your website for better visibility than just page speed. It involves using techniques like creating an SSL certificate, optimizing the URL structure with relevant keywords, and a descriptive sitemap.
It also refers to server optimizations that help your site to be crawled and indexed more effectively. Overall, it makes your website easier to discover by search engines.
16. User Experience (UX)
The connection between a website’s user experience and SEO is very important. Search engines take user experience into consideration when ranking websites, so optimizing your website for mobile compatibility is crucial to ensure visibility across all devices.
Improving mobile page speed can provide a number of benefits, including improving customer experience and revenue, and making it easier for customers to interact with your website.
17. Customer Experience
Focusing on customer experience is a key factor in optimizing your website. Good customer experiences lead to higher rankings in search engines, meaning your content is more likely to be recommended to other users.
Additionally, optimizing the customer experience can help ensure that desired actions align with desired outcomes. This creates a positive customer journey and leads to greater brand awareness. All of this contributes to better overall search engine results and increased business.
18. Google Algorithm Updates
Google’s algorithm updates have a significant impact on SEO optimization. Algorithm updates can affect the effectiveness of your SEO efforts and how websites rank in SERPs.
Google’s algorithm has become smarter over time thanks to artificial intelligence. When dealing with SEO, you need to be aware of these changes as they are constantly changing. So, if you want to be successful in SEO in 2023, stay up to date and adjust your strategies accordingly.
“The biggest change I expect to see in 2023 is the unexpected! A search engine algorithm update can come out of nowhere and require you to change your SEO strategy. So it’s important to keep a close eye on your analytics in 2023 and be prepared to make changes if you see an algorithm update hurting your rankings.” Amanda McCrea, Content Coordinator at Online Optimism
19. SEO Audits
It’s important to conduct regular SEO audits to spot any errors and identify trends that could be affecting the quality of your website. Doing so will help optimize your website for search engines, which will help improve your rankings.
Conducting SEO audits will provide you with useful information about your current position and tips to improve it. You can perform regular audits with Google Search Console .
20. Repurpose Content for Different Channels
Repurposing content involves converting existing content for use on different platforms. This is a great way to reach a wider audience and optimize content for different channels. Repurposing content helps with SEO by meeting Google’s core principles of making content accessible and providing a good user experience .