Customer Control: How Does It Help You Increase Sales?
Posted: Sat Dec 07, 2024 8:35 am
Customer monitoring helps organizations observe, measure and classify consumer purchasing behaviors.
The objective of customer control is to deepen sales strategies and retain consumers through a loyalty and retention process . According to a report by Bain & Company , an increase in customer retention rates by 5% implies an increase in benefits between 25% and 95%.
Customer control , besides being a practice that encourages us to sell more products, helps to convert buyers into brand ambassadors. It is a process that seeks to transcend the first purchase to focus fully on the customer experience , in order to create a long-term relationship with them.
Did you know that having loyal customers ethiopia email list is essential to growing your organization? On average, repeat customers spend 33% more than new ones, according to data from Invespcro .
In addition, customer monitoring is a way to analyze customer service and support and improve customer experience. By doing so, we encourage word-of-mouth advertising and positive recommendations in the community (online – offline).
You may be interested in reading: “Word of mouth advertising: definition, characteristics and advantages for companies” .
In this article we tell you how customer monitoring can help you keep track of your customers and work on retention. We also show you tools you can implement to manage your customer portfolio.
Conduct good customer management and follow-up. Why is it important?
Sometimes we think that to sell more it is necessary to reach more people with advertising campaigns. However, the benefits of implementing a customer control strategy to improve their experience are greater and less expensive than attracting new buyers .
A study by Flowtown found that retaining a customer is 6 to 7 times cheaper for companies than acquiring a new one. On the other hand, 84% of companies that improved their customer experience reported higher revenues, according to the Dimension Data report .
Given the relevance of this data, what is the best way to retain a customer? The most effective option is to focus on the customer service you offer. Selling a product is a process in which emotional rather than rational mechanisms intervene. In fact, according to Bain & Company , a buyer is 4 times more likely to go to the competition if they receive deplorable service than if they consider the price to be too high.
Simply put, customer management is how you keep track of your customer portfolio .
However, to carry out efficient customer relationship management, it is necessary to ensure the collection, classification and organisation of data. Many times this data arrives scattered, through different contact channels or you do not know how to systematise it to generate actionable knowledge from it. So, how can you centralise and take advantage of the entire volume of information without losing anything along the way?
Customer portfolio and CRM to organize customer data
According to a study by Iron Paper , 65% of customers leave for another company because they feel indifferent or neglected. Meeting the needs of all customers – and also providing personalized service – is impossible without good customer portfolio management.
The objective of customer control is to deepen sales strategies and retain consumers through a loyalty and retention process . According to a report by Bain & Company , an increase in customer retention rates by 5% implies an increase in benefits between 25% and 95%.
Customer control , besides being a practice that encourages us to sell more products, helps to convert buyers into brand ambassadors. It is a process that seeks to transcend the first purchase to focus fully on the customer experience , in order to create a long-term relationship with them.
Did you know that having loyal customers ethiopia email list is essential to growing your organization? On average, repeat customers spend 33% more than new ones, according to data from Invespcro .
In addition, customer monitoring is a way to analyze customer service and support and improve customer experience. By doing so, we encourage word-of-mouth advertising and positive recommendations in the community (online – offline).
You may be interested in reading: “Word of mouth advertising: definition, characteristics and advantages for companies” .
In this article we tell you how customer monitoring can help you keep track of your customers and work on retention. We also show you tools you can implement to manage your customer portfolio.
Conduct good customer management and follow-up. Why is it important?
Sometimes we think that to sell more it is necessary to reach more people with advertising campaigns. However, the benefits of implementing a customer control strategy to improve their experience are greater and less expensive than attracting new buyers .
A study by Flowtown found that retaining a customer is 6 to 7 times cheaper for companies than acquiring a new one. On the other hand, 84% of companies that improved their customer experience reported higher revenues, according to the Dimension Data report .
Given the relevance of this data, what is the best way to retain a customer? The most effective option is to focus on the customer service you offer. Selling a product is a process in which emotional rather than rational mechanisms intervene. In fact, according to Bain & Company , a buyer is 4 times more likely to go to the competition if they receive deplorable service than if they consider the price to be too high.
Simply put, customer management is how you keep track of your customer portfolio .
However, to carry out efficient customer relationship management, it is necessary to ensure the collection, classification and organisation of data. Many times this data arrives scattered, through different contact channels or you do not know how to systematise it to generate actionable knowledge from it. So, how can you centralise and take advantage of the entire volume of information without losing anything along the way?
Customer portfolio and CRM to organize customer data
According to a study by Iron Paper , 65% of customers leave for another company because they feel indifferent or neglected. Meeting the needs of all customers – and also providing personalized service – is impossible without good customer portfolio management.