Lead marketing is a marathon, not a sprint
B2B marketing requires patience and time. Decision-making processes often last for many months, and a large committee is involved – an average of 11 to 20 people. That is why “campaign bursts” lasting several days or weeks do not bring the expected results.
Especially in a situation where the company planning the sale is not a Top of Mind brand, you need to plan broad, multi-channel activities focused on different stages of the purchase funnel. And, most difficult of all, be patient.
Actions should be focused largely on building brand more about ivory coast phone numbers recognition, educating potential customers and reaching the target group in as many touchpoints as possible. A well-planned process, focused not only on direct sales, will allow for building a strong brand to which customers will report themselves.
B2B leads from social media?
As many as 80% of B2B leads from social media are acquired through LinkedIn. This is a place to build strong personal brands (and these are undoubtedly the most effective) and many opportunities for salespeople - identification, acquisition and nurturing of leads. Virtually every one of the elements mentioned can take place within this platform.
LinkedIn offers a range of lead generation tools, such as ads (unfortunately quite expensive) and extensive publishing capabilities from personal profiles and company pages. We can use these tools to build authority in our industry and also build relationships with potential customers.
Facebook and Twitter can also be beneficial for B2B lead generation, although they are usually less effective than LinkedIn. These platforms are better for building brand awareness and engaging audiences, but they can also be used for direct sales. They often work well as platforms to support your strategy – gathering audiences for events and webinars, or acquiring email addresses in exchange for lead magnets.
