Email retargeting strategy step by step (+ examples)
Posted: Sat Dec 07, 2024 10:11 am
Creating a good retargeting email is every marketer's dream: being able to identify users who already know us and nurturing the relationship with them step by step until reaching conversion and beyond, all at a low cost.
But if we don't have a sensible email retargeting strategy, we run the risk of overwhelming users by offering them things that don't interest them and ending up achieving the opposite effect to the one we were looking for. Horror!
To prevent this from happening to you, in this article I want to tell you what the steps of an email remarketing strategy are and how to carry them out with examples. Let's get to it!
Do you want to learn more about how to do Remarketing ? Discover the secrets of retargeting according to each type of platform or advertising action. Click here to download the free ebook .
Email retargeting strategy step by step examples
The key steps of an email retargeting strategy
The key to email remarketing is to do things with meaning . Each email we rwanda email address send must have a clear justification and objective, and be personalized based on the user's needs and the moment of the purchasing process they are in.
SEM marketing
In the end, each user action will be met with a specific response from us: a person who visits us for the first time is not the same as someone who has abandoned an abandoned shopping cart. Therefore, we are going to look at the 6 main types of emails that are sent within a retargeting email strategy and how to maximize the effect of each of them.
1) Welcome email
As they said in the movie Casablanca , this could be the beginning of a great friendship...
The welcome email is the first communication we send when a new user registers in our database. In many cases, it is one of the first points of contact we have with them. And you already know that first impressions count a lot.
A good welcome email should have these characteristics:
Be well designed.
Be actionable, that is, clearly indicate to the user what we want them to do next.
Connect with the customer. Remember, email retargeting is not just a one-off action, but a way to nurture the relationship.
Transmit the brand values.
But if we don't have a sensible email retargeting strategy, we run the risk of overwhelming users by offering them things that don't interest them and ending up achieving the opposite effect to the one we were looking for. Horror!
To prevent this from happening to you, in this article I want to tell you what the steps of an email remarketing strategy are and how to carry them out with examples. Let's get to it!
Do you want to learn more about how to do Remarketing ? Discover the secrets of retargeting according to each type of platform or advertising action. Click here to download the free ebook .
Email retargeting strategy step by step examples
The key steps of an email retargeting strategy
The key to email remarketing is to do things with meaning . Each email we rwanda email address send must have a clear justification and objective, and be personalized based on the user's needs and the moment of the purchasing process they are in.
SEM marketing
In the end, each user action will be met with a specific response from us: a person who visits us for the first time is not the same as someone who has abandoned an abandoned shopping cart. Therefore, we are going to look at the 6 main types of emails that are sent within a retargeting email strategy and how to maximize the effect of each of them.
1) Welcome email
As they said in the movie Casablanca , this could be the beginning of a great friendship...
The welcome email is the first communication we send when a new user registers in our database. In many cases, it is one of the first points of contact we have with them. And you already know that first impressions count a lot.
A good welcome email should have these characteristics:
Be well designed.
Be actionable, that is, clearly indicate to the user what we want them to do next.
Connect with the customer. Remember, email retargeting is not just a one-off action, but a way to nurture the relationship.
Transmit the brand values.