How to sell a product and what strategies work best?
Posted: Sat Dec 07, 2024 10:15 am
Selling a product is a process, not an action. Many variables come into play in this process, and although you cannot anticipate them all, having a strategy defined in advance will allow you to shape it as you experience it.
In the sales process you can try new ways to attract customers, analyze and change those aspects that did not give good results in order not to repeat them.
In this article we will show you some tips to improve your company's sales process.
10 tips to sell more and better your products.
The following list will help you 2024 updated greenland business email list strengthen your sales skills and learn more about how to sell a new or existing product:
Choose a niche to dominate. To start, you must segment the audience you will focus on. Know what area you will be presenting yourself in and understand what their needs are and how the competition satisfies them to find what will make you different.
Know your target audience. In relation to the first point, in this case it is about - once you have defined your target audience - getting to know your potential customers in depth. Studying how they interact with other similar products, what their main problems are, what their desires are, what their income is, what their age is, etc.
Set goals and improve internal communication. Set goals to meet and communicate them to everyone in the company. Be clear about the brand's objectives and establish dynamics so that information flows between the different sectors.
Automate all the processes you can . Marketing strategies such as email marketing are often too cumbersome for a single agent to handle. Use CRM platforms to send emails, order confirmations, invoices and receipts, shipping notifications, and comments. Studies carried out by Gartner in 2019 reveal that in 2020, more than 85% of communications between customers and brands are carried out without human interaction. On the other hand, 40% of consumers prefer to resolve problems themselves . Meanwhile, a study by Zendesk also shows that 50% of customers prefer to access a self-service system and avoid going to agents.
Add value to your products. Think about what you can offer your potential customers beyond the product. Why should they do business with you and not your competitors? The answer to this question is the added value you can offer. For example: If you sell musical instruments, you could offer some free classes, advice for beginners, or an ebook with tutorials.
Engage with the customer. As we said at the beginning, selling is not a single act but rather a process. There are different types of customers, some
with longer life cycles and others with shorter ones. Whatever customer you are talking to, offer them empathetic and quality communication. Show them that you care and that you are committed to their case. The best relationship that can be generated is a symbiotic one, that is, a bond where both the customer and the brand win.
Use non-invasive marketing strategies. Gone are the days when invasive advertising was the only way to make sales. Nowadays, content marketing is the trend that you should focus your strategy on. Offer something that is of interest to your target audience and that provides value to them in order to start a business relationship.
Integrate marketing and sales teams. As we said before, internal communication is important to improve sales. And two sectors like marketing and sales must have a dynamic and fluid contact.
Build customer loyalty. Knowing your customers and providing good customer service will help you build an empathetic relationship with them. Using tools such as active listening, special promotions, birthday greetings or personalized content, you will get customers to choose you as their favorite brand and be loyal to you. Remember that the most important thing is not how to sell a product but how to win and keep a customer . A 2% increase in customer retention means a 10% decrease in costs, according to consulting firm Emmet Murphy & Mark Murphy in “Leader on the Edge of Chaos.”
Don't forget to sell online . Last but not least, you must keep in mind that your customers are now more than ever inhabiting the digital sphere. It is essential that your brand has penetration in social networks and in the main search engines. If you still don't have an e-commerce strategy , it's time to boost your sales with this powerful tool.
In the sales process you can try new ways to attract customers, analyze and change those aspects that did not give good results in order not to repeat them.
In this article we will show you some tips to improve your company's sales process.
10 tips to sell more and better your products.
The following list will help you 2024 updated greenland business email list strengthen your sales skills and learn more about how to sell a new or existing product:
Choose a niche to dominate. To start, you must segment the audience you will focus on. Know what area you will be presenting yourself in and understand what their needs are and how the competition satisfies them to find what will make you different.
Know your target audience. In relation to the first point, in this case it is about - once you have defined your target audience - getting to know your potential customers in depth. Studying how they interact with other similar products, what their main problems are, what their desires are, what their income is, what their age is, etc.
Set goals and improve internal communication. Set goals to meet and communicate them to everyone in the company. Be clear about the brand's objectives and establish dynamics so that information flows between the different sectors.
Automate all the processes you can . Marketing strategies such as email marketing are often too cumbersome for a single agent to handle. Use CRM platforms to send emails, order confirmations, invoices and receipts, shipping notifications, and comments. Studies carried out by Gartner in 2019 reveal that in 2020, more than 85% of communications between customers and brands are carried out without human interaction. On the other hand, 40% of consumers prefer to resolve problems themselves . Meanwhile, a study by Zendesk also shows that 50% of customers prefer to access a self-service system and avoid going to agents.
Add value to your products. Think about what you can offer your potential customers beyond the product. Why should they do business with you and not your competitors? The answer to this question is the added value you can offer. For example: If you sell musical instruments, you could offer some free classes, advice for beginners, or an ebook with tutorials.
Engage with the customer. As we said at the beginning, selling is not a single act but rather a process. There are different types of customers, some
with longer life cycles and others with shorter ones. Whatever customer you are talking to, offer them empathetic and quality communication. Show them that you care and that you are committed to their case. The best relationship that can be generated is a symbiotic one, that is, a bond where both the customer and the brand win.
Use non-invasive marketing strategies. Gone are the days when invasive advertising was the only way to make sales. Nowadays, content marketing is the trend that you should focus your strategy on. Offer something that is of interest to your target audience and that provides value to them in order to start a business relationship.
Integrate marketing and sales teams. As we said before, internal communication is important to improve sales. And two sectors like marketing and sales must have a dynamic and fluid contact.
Build customer loyalty. Knowing your customers and providing good customer service will help you build an empathetic relationship with them. Using tools such as active listening, special promotions, birthday greetings or personalized content, you will get customers to choose you as their favorite brand and be loyal to you. Remember that the most important thing is not how to sell a product but how to win and keep a customer . A 2% increase in customer retention means a 10% decrease in costs, according to consulting firm Emmet Murphy & Mark Murphy in “Leader on the Edge of Chaos.”
Don't forget to sell online . Last but not least, you must keep in mind that your customers are now more than ever inhabiting the digital sphere. It is essential that your brand has penetration in social networks and in the main search engines. If you still don't have an e-commerce strategy , it's time to boost your sales with this powerful tool.