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Top 5 reasons why it is worth advertising on Instagram Stories

Posted: Sat Dec 07, 2024 10:31 am
by chandonaraa405
The use of Instagram stories today is something that has attracted brands considerably. Their presence in them is not a coincidence, nor a whim, it is because they have realized the incredible potential that this tool has to reach their target directly.

Today, more than 300 million people use stories daily, making it an excellent showcase for various brands and companies to show their products and services to that captive population saint kitts and nevis email address that not only shares content in stories, but also consumes it with a loyalty worthy of admiration.

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Top 5 reasons why it is worth advertising on Instagram Stories


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The thing is that the more a user consumes another user's stories, the more they will continue to appear at the top. This is due to the Instagram stories algorithm, which is based on giving the user more of what they have shown interest in. This way, it keeps them hooked on the platform.

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The first thing you need to know if you have an Instagram profile is that it must be a business profile so that you have access to various tools that do not exist in a personal profile. In a Business profile you can see important metrics that will be very useful to you and you also have the opportunity to make paid posts to achieve previously established objectives.

There are two types of advertising on Instagram:

Advertising between posts that users -according to your segmentation- will see while they scroll down . This can be like an image carousel, a single image, a video, among others.
Advertising in Stories , which will appear while users -also those who fall within the chosen segmentation- watch the stories of the people they follow. As soon as the story of one of their contacts ends, the advertisement will appear in the same format (full screen).