What is lead nurturing? 4 steps to apply it in your company
Posted: Sat Dec 07, 2024 10:36 am
A well-informed consumer must be captivated in a different way. This is how inbound marketing emerges , a methodology focused on attracting potential customers from the brand and accompanying them throughout the entire purchasing process .
To understand inbound marketing , it is necessary to understand what lead nurturing is , a tool that has reaped numerous successes in recent times.
According to a study of B2B marketing specialists, 67% of respondents say they have experienced at least a 10% increase in sales opportunities through lead nurturing .
In this same study, 15% of participants guadeloupe email list reported achieving a 30% or greater increase in sales opportunities after using this automated marketing tool.
Another study showed that 63% of brands rated as “ very successful ” use lead nurturing extensively. According to the research, the remaining 37% also use it, just to a more limited extent.
What is lead nurturing? Can you introduce it in your company? What do you need to implement it? Read on to discover the answers to these and other questions about lead nurturing .
What is lead nurturing?
EALDE Business School defines lead nurturing as the process by which a lead (i.e. data and information that we have obtained from a client) becomes a buyer.
To better understand what lead nurturing is, it is important to address the meaning of nurturing in English. It is the gerund of the verb nurture, which means to nourish, raise, feed, support or educate; depending on the context.
So, we can define lead nurturing as the support process in which the brand “feeds” or “nourishes” the user with personalized content, to guide them in the purchase and convert them into a final customer.
Lead nurturing prioritizes the care of the customer relationship. It does this by reaching out at every stage of the journey and presenting relevant offers at each stage that are appropriate to the consumer profile and life cycle .
Lead nurturing: examples of tools
It is not possible to understand what lead nurturing is without explaining its integration with technology. Although the best known is email marketing , it is not the only tool used in customer nurturing or feeding.
Smart lists are also widely used . Especially those customer lists that record the number of times and when the user has visited your site.
There are different softwares that facilitate the automation of the Lead Nurturing process. Thanks to them, you can observe the steps that the client takes within your blog.
Lead nurturing uses automated marketing to better understand what stage of the customer journey they are in. With this information, you can tailor your content to be useful to the consumer in their purchasing process.
A trigger is a tool that is also widely used in lead nurturing. It consists of a group of procedures whose execution is activated when specific operations occur that impact the database.
To understand inbound marketing , it is necessary to understand what lead nurturing is , a tool that has reaped numerous successes in recent times.
According to a study of B2B marketing specialists, 67% of respondents say they have experienced at least a 10% increase in sales opportunities through lead nurturing .
In this same study, 15% of participants guadeloupe email list reported achieving a 30% or greater increase in sales opportunities after using this automated marketing tool.
Another study showed that 63% of brands rated as “ very successful ” use lead nurturing extensively. According to the research, the remaining 37% also use it, just to a more limited extent.
What is lead nurturing? Can you introduce it in your company? What do you need to implement it? Read on to discover the answers to these and other questions about lead nurturing .
What is lead nurturing?
EALDE Business School defines lead nurturing as the process by which a lead (i.e. data and information that we have obtained from a client) becomes a buyer.
To better understand what lead nurturing is, it is important to address the meaning of nurturing in English. It is the gerund of the verb nurture, which means to nourish, raise, feed, support or educate; depending on the context.
So, we can define lead nurturing as the support process in which the brand “feeds” or “nourishes” the user with personalized content, to guide them in the purchase and convert them into a final customer.
Lead nurturing prioritizes the care of the customer relationship. It does this by reaching out at every stage of the journey and presenting relevant offers at each stage that are appropriate to the consumer profile and life cycle .
Lead nurturing: examples of tools
It is not possible to understand what lead nurturing is without explaining its integration with technology. Although the best known is email marketing , it is not the only tool used in customer nurturing or feeding.
Smart lists are also widely used . Especially those customer lists that record the number of times and when the user has visited your site.
There are different softwares that facilitate the automation of the Lead Nurturing process. Thanks to them, you can observe the steps that the client takes within your blog.
Lead nurturing uses automated marketing to better understand what stage of the customer journey they are in. With this information, you can tailor your content to be useful to the consumer in their purchasing process.
A trigger is a tool that is also widely used in lead nurturing. It consists of a group of procedures whose execution is activated when specific operations occur that impact the database.