The 9 benefits of sales CRM for your company
Posted: Sat Dec 07, 2024 10:56 am
Are you still not familiar with the term CRM? Don't worry, in this article we will discover what this marketing and sales tool is all about so that you can implement it in your projects.
What is a CRM?
CRM (Customer Relationship Management) is a software programmed to store conversations, contacts and communications between customers and the brand in one place. This makes it easier for any company agent who needs data to complete a sale to access it.
CRM stands for “Customer Relationship Management” in Spanish. The benefits of CRM consist of centralizing the data provided by customers to increase their life cycle as guadeloupe email address consumers, provide better customer service and also help find new customers.
Background and evolution of CRM for companies
Today, everything revolves around the customer and their experience as such. The benefits of CRM positively increase the customer satisfaction rate by allowing access to important information more easily and, therefore, providing quick and personalized responses to each customer.
Times have changed and the concept of the product as the main action in marketing and sales has gradually been left behind. In the past, at the time of the sale, salespeople would describe the range of advantages of a product or service and thus seek to impact the customer. Today, this has taken a radical leap.
And to help you take advantage of this tool, we present the most important advantages you can obtain if you have this type of software.
Ultimate Guide to Sales Email Automation
Download here
9 benefits of CRM for your company
Below we show and explain 9 benefits of CRM for companies:
Facilitates decision making
CRM offers a holistic view of the sales process and other departments. It provides data that helps forecast sales volume and track business performance, making it possible to change the direction of the marketing strategy if necessary.
Allows access to information in real time
Immediate access to centralized customer data and information such as email and call history from anywhere and any device is another benefit of CRM.
e sales process is optimized
A CRM allows you to improve your relationship with potential customers by building ongoing communication to help them move forward in the purchasing process and also increase conversion rates with lead nurturing campaigns.
Allows you to provide more efficient customer service
CRM benefits also extend to customer service, as it allows agents to manage and resolve various incidents, contributing to omnichannel customer service. American companies lose approximately $41 billion each year after a bad customer experience , according to data from New Voice Media.
A quick identification of clients is carried out
By having centralized data, each customer can be identified and, therefore, personalized in their treatment and provide an optimal customer experience. Customers who had a very good experience are 3.5 times more likely to repurchase and 5 times more likely to recommend the company to friends and family than if they had a very poor experience, according to a study by Temkin .
An increase in productivity is achieved
Users can access and share information from any device, helping us increase company productivity by speeding up sales process times.
Increase customer loyalty
Among the benefits of CRM, the increase in customer loyalty stands out. One of the most common complaints from users is that agents do not have information about their particular case. If an agent has important data, they will be able to offer personalized treatment, positively increasing the customer experience. Regarding expectations , 67% of consumers and 74% of commercial buyers say they are willing to pay more to receive a great customer service experience.
Create, direct and optimize marketing strategies
CRM technologies offer a global view of the sales process, providing insight into the purchasing behavior of ea
What is a CRM?
CRM (Customer Relationship Management) is a software programmed to store conversations, contacts and communications between customers and the brand in one place. This makes it easier for any company agent who needs data to complete a sale to access it.
CRM stands for “Customer Relationship Management” in Spanish. The benefits of CRM consist of centralizing the data provided by customers to increase their life cycle as guadeloupe email address consumers, provide better customer service and also help find new customers.
Background and evolution of CRM for companies
Today, everything revolves around the customer and their experience as such. The benefits of CRM positively increase the customer satisfaction rate by allowing access to important information more easily and, therefore, providing quick and personalized responses to each customer.
Times have changed and the concept of the product as the main action in marketing and sales has gradually been left behind. In the past, at the time of the sale, salespeople would describe the range of advantages of a product or service and thus seek to impact the customer. Today, this has taken a radical leap.
And to help you take advantage of this tool, we present the most important advantages you can obtain if you have this type of software.
Ultimate Guide to Sales Email Automation
Download here
9 benefits of CRM for your company
Below we show and explain 9 benefits of CRM for companies:
Facilitates decision making
CRM offers a holistic view of the sales process and other departments. It provides data that helps forecast sales volume and track business performance, making it possible to change the direction of the marketing strategy if necessary.
Allows access to information in real time
Immediate access to centralized customer data and information such as email and call history from anywhere and any device is another benefit of CRM.
e sales process is optimized
A CRM allows you to improve your relationship with potential customers by building ongoing communication to help them move forward in the purchasing process and also increase conversion rates with lead nurturing campaigns.
Allows you to provide more efficient customer service
CRM benefits also extend to customer service, as it allows agents to manage and resolve various incidents, contributing to omnichannel customer service. American companies lose approximately $41 billion each year after a bad customer experience , according to data from New Voice Media.
A quick identification of clients is carried out
By having centralized data, each customer can be identified and, therefore, personalized in their treatment and provide an optimal customer experience. Customers who had a very good experience are 3.5 times more likely to repurchase and 5 times more likely to recommend the company to friends and family than if they had a very poor experience, according to a study by Temkin .
An increase in productivity is achieved
Users can access and share information from any device, helping us increase company productivity by speeding up sales process times.
Increase customer loyalty
Among the benefits of CRM, the increase in customer loyalty stands out. One of the most common complaints from users is that agents do not have information about their particular case. If an agent has important data, they will be able to offer personalized treatment, positively increasing the customer experience. Regarding expectations , 67% of consumers and 74% of commercial buyers say they are willing to pay more to receive a great customer service experience.
Create, direct and optimize marketing strategies
CRM technologies offer a global view of the sales process, providing insight into the purchasing behavior of ea