The evolution of Google Business Profile reviews: what impacts?
Posted: Tue Dec 03, 2024 7:03 am
Google Business Profile: everything that changes
In a drive for innovation and compliance with the European Union's Digital Markets Act, Google recently changed the way reviews are presented in its Business Profiles. This move aims to counter anti-competitive practices and break the monopoly in the local SEO field.
Previously, only reviews from Google were visible on Google Business Profile listings. Now, clicking the new “Show all reviews” option will take users to an expanded search that combines the business name with the term “reviews.”
This feature offers a panorama of opinions from various sources:
Always reviews from Google.
Third-party platforms specializing in e-reputation (Tripadvisor, Trustpilot for example).
But also other sites that allow you to leave reviews (Examples: online tour operators for tourist locations, Uber Eats for restaurants, etc.).
Your website's reviews page (if you have one).
What's new in Google My Business
Adapting local SEO strategies: how to do it?
The DMA is forcing businesses to rethink their approach to local SEO. afghanistan phone number library It is no longer enough to rely solely on Google reviews to build a strong online reputation. On the contrary, diversifying review sources is becoming essential to maintain a positive and credible image.
In short: If you have an excellent Google rating, but a much lower Tripadvisor rating, people will notice it instantly!
This involves not only actively monitoring reviews across different platforms, but also proactively and constructively responding to customer feedback, whether positive or negative. Additionally, listing on paid review platforms can provide additional verification of the authenticity of reviews, building consumer trust and improving local SEO rankings.
Adapting local SEO strategies to the new standards also involves a proactive approach to online reputation management. Businesses must be attentive to customer feedback on a variety of platforms, and respond appropriately to demonstrate their commitment to customer satisfaction. By integrating customer reviews into their SEO strategy, businesses can build online credibility and improve their positioning in search results.
The challenges of the digital markets act in 2024
The European Union’s Digital Markets Act acts as a catalyst for innovation in SEO. By requiring companies like Google to follow stricter rules to ensure fair competition, the DMA is driving the evolution of SEO practices.
Integrating feedback from a variety of sources into Google Business Profiles aligns with the DMA’s goal of promoting fair competition and greater transparency. For businesses, this represents an opportunity to increase their online visibility and credibility, while improving their search rankings.
In a drive for innovation and compliance with the European Union's Digital Markets Act, Google recently changed the way reviews are presented in its Business Profiles. This move aims to counter anti-competitive practices and break the monopoly in the local SEO field.
Previously, only reviews from Google were visible on Google Business Profile listings. Now, clicking the new “Show all reviews” option will take users to an expanded search that combines the business name with the term “reviews.”
This feature offers a panorama of opinions from various sources:
Always reviews from Google.
Third-party platforms specializing in e-reputation (Tripadvisor, Trustpilot for example).
But also other sites that allow you to leave reviews (Examples: online tour operators for tourist locations, Uber Eats for restaurants, etc.).
Your website's reviews page (if you have one).
What's new in Google My Business
Adapting local SEO strategies: how to do it?
The DMA is forcing businesses to rethink their approach to local SEO. afghanistan phone number library It is no longer enough to rely solely on Google reviews to build a strong online reputation. On the contrary, diversifying review sources is becoming essential to maintain a positive and credible image.
In short: If you have an excellent Google rating, but a much lower Tripadvisor rating, people will notice it instantly!
This involves not only actively monitoring reviews across different platforms, but also proactively and constructively responding to customer feedback, whether positive or negative. Additionally, listing on paid review platforms can provide additional verification of the authenticity of reviews, building consumer trust and improving local SEO rankings.
Adapting local SEO strategies to the new standards also involves a proactive approach to online reputation management. Businesses must be attentive to customer feedback on a variety of platforms, and respond appropriately to demonstrate their commitment to customer satisfaction. By integrating customer reviews into their SEO strategy, businesses can build online credibility and improve their positioning in search results.
The challenges of the digital markets act in 2024
The European Union’s Digital Markets Act acts as a catalyst for innovation in SEO. By requiring companies like Google to follow stricter rules to ensure fair competition, the DMA is driving the evolution of SEO practices.
Integrating feedback from a variety of sources into Google Business Profiles aligns with the DMA’s goal of promoting fair competition and greater transparency. For businesses, this represents an opportunity to increase their online visibility and credibility, while improving their search rankings.