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Posted: Mon Dec 09, 2024 8:26 am
by siyam12
an really respond to positioning needs. Also thanks to an additional tool: related searches that appear for each individual keyword .

SEO Audit of a site with SEOZoom
SEO optimization work is not just about keyword analysis, a great contribution also comes from the technical aspect and the possibility of identifying flaws in your project.

With Google Lighthouse you can do a single page audit but if you want to use a more refined tool – and aimed at improving on-page SEO aspects – you can use this suite. How? There are several tools that you can also use thanks to version 2.0 of SEOZoom.

Website Analysis
The first tool to consider for a good audit is, obviously, the one dedicated to the basic analysis of the website that allows you to analyze the backlink profile of the domain. Why?

To find out any potential or problem related to toxic hyperlinks, evaluate PPC and organic opportunities, monitor the rankings of the most important keywords.

Seasonal Keywords
Since version 2.0 of SEOZoom, you can use an even more refined tool to identify the moments in which a website intercepts seasonal keywords. That is, those that have particularly lucky moments of the year. And Romania Phone Numbers also unlucky ones. What is this advanced strategic function for?

seasonal keywords
You can identify web pages that are experiencing traffic fluctuations and understand how to work, when to act, when to update the content in order to organize an even more detailed SEO editorial calendar. Just the way you, your online magazine and your company blog like it.

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In the analysis of a website it is essential to understand if and how there has been an evolution of the keywords that interest you. Or it can be useful to discover how the ranking has changed and where a surge has occurred. Or a penalty, a drop in positioning.

For this there is the SEOZoom time machine which today is even more advanced thanks to a new dashboard that allows you to select the period of interest and receive all the information to intervene.

SEO spider
Through this tool, which is partly based on Screaming Frog , you can use SEOZoom as a crawling software to analyze your website and identify the number of indexed pages, missing or duplicated titles and descriptions. Without forgetting the possible errors in search intent that SEOZoom allows you to identify with ever greater precision, especially after the latest software updates.

You can discover structure errors, image issues and nodes for Googlebot , crawl budget pitfalls that could be solved to improve crawl performance. Also, don't forget that the new version of SEOZoom allows you to report all the data with real-time analysis.

Website project
Here is one of the most important tools to do a good website analysis . You need to create a dedicated project where you can gather the tools in one page. Among the best we have:

Keyword distribution.
Worst pages.
Keyword monitoring.
Competitor comparison.
Interesting is the area of ​​monitoring performance of website loading . Here you have the essential parameters, (using the Pagespeed Insights API ) to speed up and significantly improve the pages. I recommend monitoring template pages such as home, category and article page.

seozoom performance audit
These numbers should be compared with other tools to monitor the loading speed such as Gtmetrix , Pingdom , Google Analytics and Search Console which helps with Core Web Vitals . However, it is always useful to have an extra comparison in a single platform to work on speed from desktop and mobile. In order to create a complete SEO audit to propose to clients and agencies.

Request an audit of your site
Is SEOZoom the Ultimate Tool?
From the description I have given it might seem so. In reality there are always aspects to carefully evaluate in these cases. The most important: do not rest on the numbers of a single tool.

Obviously this is not a criticism of SEOZoom but of how the tools are used , however it is right to remember here that each tool can give different numbers. Sometimes they are slightly wrong, that's okay.

In other cases there are significant discrepancies between SEOZoom and, for example, Semrush or Majestic, Ahrefs and Search Console itself . And it is always useful to remember that the official numbers are those of Google.

In any case, the right approach to take is clear: the tools are useful only if accompanied by an intelligent comparison between various sources and a contextualization based on the operator's experience and reasoning. In other words, every SEO tool becomes useless if it is not used well.

Must Read: Speed ​​is an SEO Ranking Factor

How to really take advantage of SEOZoom
By contextualizing the data and combining its results within a dashboard like Looker Studio . Every tool for analyzing information can be decisive . But also a source of distraction.

Work on the web performance of a website always starts from official Google data, such as those from Search Console and Lighthouse , but then includes what can come from external tools.

Like SEOZoom. Without forgetting that, however limited, a utility of this kind becomes indispensable when working outside of your own domain. For example, when you have to analyze a competitor's website or when you need to track the performance of a keyword. At the top of everything, of course, there is always the choice of who decides how to structure the strategy.

Tags:Web Tools

Mirko Ciesco
Mirko Ciesco