Here’s a table to help you quickly understand different types of segments:
Posted: Mon Dec 09, 2024 9:29 am
Type of segmentation Meaning Example
Demographic Segmentation Segmentation based on demographic information such as age, gender, location, and job title, A fashion brand sending different emails to male and female subscribers, showcasing gender-specific products.
Behavioral Segmentation Based on subscribers’ behavior, such as past purchases, browsing history, email engagement, and website interactions. An e-commerce site targeting customers who have abandoned their shopping carts with a reminder email offering a discount.
Psychographic Segmentation Based on lifestyle, values, and interests. Understanding what motivates your subscribers can help you tailor your content to their preferences. A fitness brand sending different workout plans to subscribers interested in yoga versus those interested in weightlifting.
Engagement Level Based on how subscribers interact with your emails. Identifies highly engaged subscribers, inactive subscribers, and those in between. Sending re-engagement campaigns to inactive subscribers with special offers or ask them to update their preferences to continue receiving relevant content.
Stage in Customer Journey Segmenting between new subscribers, loyal customers, and potential leads. Sending a welcome series to new subscribers, feedback and referral requests to loyal customers, and informative content to leads who need more nurturing.
Don’ts
Purchase Email Lists
Buying email lists might seem quick to expand your audience, but it’s a bad idea. People on purchased lists haven’t agreed to receive emails from you. Sending unsolicited messages can irritate recipients and lead to high spam complaints.
Leads to low engagement rates;
Damages your reputation;
Invades user privacy, and;
Can you get into legal trouble after laws like GDPR & CAN-SPAM?
Since these recipients don’t know you, they’re less likely to open, click, or buy from your emails. Plus, purchased lists can harm your sender’s reputation and deliverability.
Overwhelm with Frequency
Flooding your subscribers’ inboxes with too many singapore phone numbers emails is like a friend who calls you five times a day – it quickly becomes annoying, no matter how much you like them.
Sending too many emails can tire your subscribers, leading to higher unsubscribe rates;
When people receive too many emails, they start ignoring them, leading to lower open and click-through rates;
Bombarding emails can make your business seem desperate or inconsiderate, which differs from the image you want to project.
It’s good to keep a consistent frequency or ask your subscribers how often they want to receive the emails, which they can change in the preferences center, as mentioned above.
Also, telling them how often you’ll email them in your welcome email is good practice. This sets the right expectations right from the start.
Demographic Segmentation Segmentation based on demographic information such as age, gender, location, and job title, A fashion brand sending different emails to male and female subscribers, showcasing gender-specific products.
Behavioral Segmentation Based on subscribers’ behavior, such as past purchases, browsing history, email engagement, and website interactions. An e-commerce site targeting customers who have abandoned their shopping carts with a reminder email offering a discount.
Psychographic Segmentation Based on lifestyle, values, and interests. Understanding what motivates your subscribers can help you tailor your content to their preferences. A fitness brand sending different workout plans to subscribers interested in yoga versus those interested in weightlifting.
Engagement Level Based on how subscribers interact with your emails. Identifies highly engaged subscribers, inactive subscribers, and those in between. Sending re-engagement campaigns to inactive subscribers with special offers or ask them to update their preferences to continue receiving relevant content.
Stage in Customer Journey Segmenting between new subscribers, loyal customers, and potential leads. Sending a welcome series to new subscribers, feedback and referral requests to loyal customers, and informative content to leads who need more nurturing.
Don’ts
Purchase Email Lists
Buying email lists might seem quick to expand your audience, but it’s a bad idea. People on purchased lists haven’t agreed to receive emails from you. Sending unsolicited messages can irritate recipients and lead to high spam complaints.
Leads to low engagement rates;
Damages your reputation;
Invades user privacy, and;
Can you get into legal trouble after laws like GDPR & CAN-SPAM?
Since these recipients don’t know you, they’re less likely to open, click, or buy from your emails. Plus, purchased lists can harm your sender’s reputation and deliverability.
Overwhelm with Frequency
Flooding your subscribers’ inboxes with too many singapore phone numbers emails is like a friend who calls you five times a day – it quickly becomes annoying, no matter how much you like them.
Sending too many emails can tire your subscribers, leading to higher unsubscribe rates;
When people receive too many emails, they start ignoring them, leading to lower open and click-through rates;
Bombarding emails can make your business seem desperate or inconsiderate, which differs from the image you want to project.
It’s good to keep a consistent frequency or ask your subscribers how often they want to receive the emails, which they can change in the preferences center, as mentioned above.
Also, telling them how often you’ll email them in your welcome email is good practice. This sets the right expectations right from the start.