Irrelevant emails can frustrate your audience. If subscribers consistently receive content that doesn’t match their preferences, they’ll lose interest in your brand and unsubscribe.
Here’s what it means:
You’ll be seen as a spammy brand;
Your sender’s reputation will go down;
You’ll waste time and money on every email campaign.
So, it’s better to research, listen, and respect their preferences so you’re always remembered for the right reasons.
Use Misleading Subject Lines
While using sensational subject lines might seem like a quick hack, it can significantly damage your brand’s reputation and create suspicion in your audience.
Misleading subject lines may increase your open rates temporarily, but they often lead to higher unsubscribe rates and spam complaints. Here are some examples:
Misleading Subject Line Why It’s Wrong? Correct/Alternative Subject Line
“You’re a Winner! Claim Your Prize” Implies the recipient has won something “Enter for a Chance to Win Exciting Prizes”
“Urgent: Your Account Will Be Closed” Creates unnecessary fear without a real basis “Important: Action Required for Account Update”
“Free Gift Inside!” Suggests a guaranteed free gift “Special Offer: Get a Free Gift with Purchase”
Honesty and transparency in your email marketing efforts are essential for building and maintaining a loyal subscriber base.
Here’s what you should remember:
Avoid sensationalism. While it’s important to create singapore phone numbers curiosity, avoid using exaggerated claims that your email content can’t deliver on;
Match content with subject line. The content of your email should directly relate to what your subject line promises. If your subject line mentions a sale, make sure the email highlights that sale prominently;
Be specific. Specific subject lines give a clear idea of what the email contains. For example, “Save 20% on Summer Apparel” is more specific and truthful than “Huge Discounts Inside!”
Use numbers and data: Numbers can make your subject lines more credible and appealing;
Keep it relevant: Make sure your subject line is relevant to the recipient. Personalization based on past behavior or preferences is essential for higher engagement and conversions.
Maintaining List Hygiene and Compliance
If you’re serious about email marketing, you must ensure your email list stays up-to-date. Think of this as an insurance policy that ensures the best results and keeps you safe from unnecessary hassles.
After GDPR, CCNA, and other anti-spam and privacy protection laws, keeping your list clean is no longer a ‘good-to-follow’ tactic. You’re legally bound to comply with regulations to protect your subscriber information and use email marketing tools.
Clean your list. Spend time towards email list cleaning by removing inactive subscribers who haven’t engaged with your emails for a set period, like six months or a year. This helps improve your open and click-through rates and ensures your content reaches those genuinely interested;
Remove invalid contacts. Correct or remove invalid email contacts to reduce bounce rates and protect your sender’s reputation;
Use double opt-ins. A double opt-in list process requires subscribers to confirm their email addresses after signing up. This serves as proof of clear consent, which is crucial for compliance with regulations like GDPR;
Make unsubscribing easy. Ensure every email includes an easy-to-find and simple-to-use unsubscribe link. Clear and straightforward unsubscribe processes respect user preferences and comply with anti-spam laws;
Stay updated about regulations. Familiarize yourself with email marketing regulations relevant to your audience’s location. You should comply with obtaining proper consent, providing clear sender information, and respecting user data privacy;
Segment your list. Segment your list based on subscriber behavior, preferences, and demographics to send more targeted and relevant content. This not only improves engagement but also reduces the likelihood of subscribers losing interest and marking your emails as spam.
Benefits of Building an Email List
Point a finger at a random person, and high chances are they have an email account (if not two). Despite all the social media rush, email marketing keeps the crown of being the easiest way to reach your customers. From that comes considerable advantages of building an email list:
It’s cost-effective. Email marketing is an affordable tactic in comparison to other marketing strategies. You just need a good email marketing tool to get started;
It reaches already interested people. Assuming that you didn’t buy the email list (a terrible idea) but built it, rest assured that the owners of those email addresses are interested in what you have to say;
It builds loyalty. You can use your email list for drip marketing tactics to nurture the prospects until they become repeat customers by targeting customer segments with customized campaigns;
It’s an owned channel. Your email list does not abide by any restrictions created by social media algorithms or keyword bidding, meaning that you can target who you want, when you want, and with the content you want.
With Sender, you can do it all. Once you know how to build email list with high-converting popups, automate lead nurturing & follow-up campaigns for higher conversions. All that and much more without any costs, for up to 2,500 subscribers.
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Key Takeaways
When planning for building and growing your email list, you must stay on the ‘right side’ of the fence from the beginning. To ensure you’re going in the right direction, remember the following:
You’re using legal ways to grow your email list – never buy an email list or deceive your audience into sharing their email;
Experiment with your list building strategy on your most active channels or mediums first;
Automate list building and nurturing process using a marketing automation solution;
Respect subscriber preferences before practicing any viral tactic you see on social media.
We also thought you might be interested in this article: What is Customer Segmentation? Definition, Examples & Tools
About author
Thomas Radavicius
Thomas Radavicius
Author
Sender
Thomas Radavicius is a marketing expert with extensive knowledge in various digital marketing topics. He loves staying current with industry trends and enjoys learning about strategies to enhan
