The development of technology has made possible something that has always been aimed for but that until a few decades ago, simply, was not possible: storing users' personal data to create realistic profiles on which to make predictions and adapt offers. Today, servers are able to collect and process quantities of data that were once unthinkable. We think in terms of Exabytes, 1000 bytes to the sixth power. And just a few dozen EB are certainly not enough to determine the amount of data currently exchanged on a global scale through the various systems connected to the network.
How do you measure data when there is so much of it?
You know when you burn the HD with photos from the last century, scanned by hand one by one? It's trivial. Not only have data multiplied beyond belief, measurement systems have been refined, as have the metrics for evaluating analogies and the possibility of obtaining precise estimates capable of making predictions on the future behavior of a given user. For this reason, it is clear to those in the sector how important it is to have access to data relating to their business sector. And how equally crucia japan telephone number data it is to know how to read them and adapt them to their needs. Today, when the dust around the Cambridge Analytica case seems to have calmed down, the state of alert by the actors involved in this affair has not yet returned. And the crackdown by the European Commission on the protection of personal data adds other elements to take into account when the time comes to take stock and decide which side to be on.
big data
Why it is important to have access to data related to your business sector
The importance of having access to data in your industry is a well-known and dear topic to anyone working in the commercial sector. Including those who work in monopoly conditions.
There are some marketing rules that are valid, always and everywhere. Defining your business sector, identifying the potential audience to address and making them aware of our intention to propose the product on the market are the foundations from which to start.
That said, the variables that can be adopted to make these simple axioms a reality are almost infinite and sensitive to the intercession of technological innovations. Especially those who decide to use the Internet to access a customer base not yet reached with other analog systems, must understand the importance of refining and selecting the audience to address in order to meet those who, potentially, represent a good audience for our products/services.
Psychographic Segmentation, a Promising Chimera
Learning the techniques of profiling your customers and your target audience is an important step to complete the transition towards the digitalization of marketing techniques. Not all users in our target audience can be present on the internet, or reachable through this channel. But a good part of the users who use the network daily to access information, make purchases and compare proposals, could become part of our customer portfolio.
The idea of finding a way to identify the type of person to whom we can propose our products or services with the certainty of hitting the target is becoming increasingly popular.
