Want to be a social media manager or work with social media? Here are the skills you need
Posted: Tue Dec 10, 2024 4:47 am
Working with social networks is certainly the desire of many, since we are talking about a creative job that moves a large part of the (post)modern knowledge economy.
On the other hand, however, it is necessary to think of social media as professional tools to be used in an artisanal way , strategic channels that can make the difference if used with awareness within corporate communication.
For this, specific skills are needed, which I divide into “horizontal” and “vertical”. Let’s see them.
Horizontal Skills of Working with Social Media
Knowledge of the medium . Knowing tools and platforms is very important for those who work with social media (and the web in general). Knowing how to use a tool does not only mean knowing the rules, uses and applications but knowing how to move , evaluate data and predict social behaviors.
Constant updating . For those who intend to do the work of "social media something" constant updating (with courses and masters dedicated to social networks) is a must. Every day there are changes and new things to learn , which can be used to improve and analyze your activity by developing the controls.
Interpretation . Having a view of the world is also very important on social media, where social fragments are posted and reinterpreted continuously. It is necessary to create conversations and social objects , looking at your work and that of others with a clinical and critical eye every day . Within an agency or a company, you will have to make decisions about what to publish, what style and tone of writing to use, what graphics/campaign to launch an event, what tool to obtain conversion. Crucial elements, to be decided together with the communication team by creating a dedicated editorial plan.
Sensitivity . Managing a community means mexico whatsapp number data stimulating, monitoring and rewarding your fans/followers through the main tool at your disposal: content. First of all, it is useful to know the reference topics and not lose your cool in front of negative comments or unlikely requests. In these cases, it is a good idea to resort to some simple rules of social customer care .
The vertical skills needed for those who work with social media
Analytical Ability . Analyzing means refuting data to obtain reliable results and predictions. Analytical ability is a process linked to this mechanism, which becomes a personal quality in imagining situations starting from a scenario made of numbers and tools.
Thinking about solutions is a skill rather than a competence, but it can be trained by participating in brainstorming sessions and carrying out strategic analyses of different natures and with different objectives.
Ability to synthesize . Once upon a time, Twitter's 140 characters (now X) taught us the value of content density . “Short but meaningful” works on social networks, but what does it mean? Newsworthy, incisive, with a call to action, but also useful, essential and highly informative . Characteristics used in social writing of a post, in managing a blog, in drafting operational plans or editorial lines. Simplification is also useful for organizing work and tasks by coordinating multiple projects. This synthesis must however be dense, therefore organized and full of meaning, without leaving anything to chance.
On the other hand, however, it is necessary to think of social media as professional tools to be used in an artisanal way , strategic channels that can make the difference if used with awareness within corporate communication.
For this, specific skills are needed, which I divide into “horizontal” and “vertical”. Let’s see them.
Horizontal Skills of Working with Social Media
Knowledge of the medium . Knowing tools and platforms is very important for those who work with social media (and the web in general). Knowing how to use a tool does not only mean knowing the rules, uses and applications but knowing how to move , evaluate data and predict social behaviors.
Constant updating . For those who intend to do the work of "social media something" constant updating (with courses and masters dedicated to social networks) is a must. Every day there are changes and new things to learn , which can be used to improve and analyze your activity by developing the controls.
Interpretation . Having a view of the world is also very important on social media, where social fragments are posted and reinterpreted continuously. It is necessary to create conversations and social objects , looking at your work and that of others with a clinical and critical eye every day . Within an agency or a company, you will have to make decisions about what to publish, what style and tone of writing to use, what graphics/campaign to launch an event, what tool to obtain conversion. Crucial elements, to be decided together with the communication team by creating a dedicated editorial plan.
Sensitivity . Managing a community means mexico whatsapp number data stimulating, monitoring and rewarding your fans/followers through the main tool at your disposal: content. First of all, it is useful to know the reference topics and not lose your cool in front of negative comments or unlikely requests. In these cases, it is a good idea to resort to some simple rules of social customer care .
The vertical skills needed for those who work with social media
Analytical Ability . Analyzing means refuting data to obtain reliable results and predictions. Analytical ability is a process linked to this mechanism, which becomes a personal quality in imagining situations starting from a scenario made of numbers and tools.
Thinking about solutions is a skill rather than a competence, but it can be trained by participating in brainstorming sessions and carrying out strategic analyses of different natures and with different objectives.
Ability to synthesize . Once upon a time, Twitter's 140 characters (now X) taught us the value of content density . “Short but meaningful” works on social networks, but what does it mean? Newsworthy, incisive, with a call to action, but also useful, essential and highly informative . Characteristics used in social writing of a post, in managing a blog, in drafting operational plans or editorial lines. Simplification is also useful for organizing work and tasks by coordinating multiple projects. This synthesis must however be dense, therefore organized and full of meaning, without leaving anything to chance.