If managed well, as we know well by now, they can generate conversions, support sales, build customer loyalty, offer valid assistance in customer care , improve awareness and support the brand identity of a business.
Companies have already understood this and for some years have been investing in the search for professional figures in the field of social media marketing .
In the latest “ Report on the forecasts of employment and professional mexico whatsapp mobile phone number list needs in Italy in the medium term (2022-2026) ” presented by Unioncamere, the most sought-after professionals for each sector are highlighted. Among these, marketing specialists and social media managers also stand out .
Investing in a course of study in Social Media Marketing and Web Marketing can, therefore, be a choice to consider for your future .
Even if all that glitters is not gold. Given the growing training offer, it is always better to carefully evaluate the various proposals, favoring those that can improve your skills .
What skills should a Social Media Manager have?
SMMs today must:
identify business objectives and plan a suitable marketing strategy to achieve them;
evaluate the channels to be monitored and the best ways to reach the public;
devise an editorial plan with original, captivating content capable of communicating the company's values;
knowing how to manage the community;
analyze the data and modify the strategy based on the results obtained.
Among the major soft skills of a social media manager we can list:
problem solving skills : to address technical and/or management problems;
adaptability : to resolve unforeseen events and deal with the many new developments in the sector;
creativity : to create new and brand-friendly content;
writing skills : good copywriting is essential for online communication;
budget management : for correct administration of ADS.
Are you interested in this topic? Then read our article: The most important skills for a Social Media Manager today
