Branding: Consumer brand perception
Posted: Tue Dec 10, 2024 5:36 am
In today’s highly competitive and digitalized business environment, brand reputation has emerged as a key determinant of success. Indeed, for industrial companies, where B2B relationships and brand trust are critical, maintaining a strong customer brand perception is not only a competitive advantage, but a necessity.
At BCM Marketing, as an industrial B2B marketing agency, we want to tAccording to Google , “the goal (of this update ) is to improve search quality by showing less content that appears to be created to attract clicks and more content that is useful to users,” but what is really behind so many updates?
Over the past two years, Google has released more than one Core Update that has sent marketers into a frenzy. Typically, these updates roll out over a two-week period, but the latest one mexico telegram data started on March 5 and ended on April 19. When this happens, all websites are affected, and when the process is over, they try to get back to normal, but in the meantime, traffic and revenue have been lost .
Imagine the repercussions of an update that lasts a month and a half!
But it doesn't end there. Although some say otherwise, recovering from an update of this type can take months, even more than a year . When these updates are recurrent over time, companies do not have the capacity to repair the damage and this leads to million-dollar losses. This has a negative impact on the visibility of websites and to return to pre-update levels, a change of strategy is necessary, which implies a greater effort for SEOs.
The website debacle
As you may know, Google makes regular updates, which they claim are to improve the quality and security of the network. Are you sure?
In 2022, there were two major algorithm updates, called Helpful Content Update (HCU). In 2023, there were four, plus one for useful content, and in 2024, so far, we have one. It was in the September 2023 update that websites had a huge debacle in their visibility index that companies have not been able to solve to this day.
And as for what has come after, they still cannot solve it because the updates have not stopped. There is no way to recover like this!
ell you in depth why brand identity is essential for industrial companies, and how it can be managed effectively to maximize their image and digital marketing benefits.
Working on brand perception as a business strategy
We understand brand perception as the set of perceptions that stakeholders (customers, suppliers, employees and the general public) have about a specific company. In an industrial sector like the one we work in, where purchasing decisions are less impulsive and more strategic, these perceptions can drastically influence the behavior of customers and business partners.
Industrial companies rely heavily on long-term relationships with their customers and suppliers. A well-managed brand identity ensures that these customers see the company as a reliable and stable partner.
At BCM Marketing, as an industrial B2B marketing agency, we want to tAccording to Google , “the goal (of this update ) is to improve search quality by showing less content that appears to be created to attract clicks and more content that is useful to users,” but what is really behind so many updates?
Over the past two years, Google has released more than one Core Update that has sent marketers into a frenzy. Typically, these updates roll out over a two-week period, but the latest one mexico telegram data started on March 5 and ended on April 19. When this happens, all websites are affected, and when the process is over, they try to get back to normal, but in the meantime, traffic and revenue have been lost .
Imagine the repercussions of an update that lasts a month and a half!
But it doesn't end there. Although some say otherwise, recovering from an update of this type can take months, even more than a year . When these updates are recurrent over time, companies do not have the capacity to repair the damage and this leads to million-dollar losses. This has a negative impact on the visibility of websites and to return to pre-update levels, a change of strategy is necessary, which implies a greater effort for SEOs.
The website debacle
As you may know, Google makes regular updates, which they claim are to improve the quality and security of the network. Are you sure?
In 2022, there were two major algorithm updates, called Helpful Content Update (HCU). In 2023, there were four, plus one for useful content, and in 2024, so far, we have one. It was in the September 2023 update that websites had a huge debacle in their visibility index that companies have not been able to solve to this day.
And as for what has come after, they still cannot solve it because the updates have not stopped. There is no way to recover like this!
ell you in depth why brand identity is essential for industrial companies, and how it can be managed effectively to maximize their image and digital marketing benefits.
Working on brand perception as a business strategy
We understand brand perception as the set of perceptions that stakeholders (customers, suppliers, employees and the general public) have about a specific company. In an industrial sector like the one we work in, where purchasing decisions are less impulsive and more strategic, these perceptions can drastically influence the behavior of customers and business partners.
Industrial companies rely heavily on long-term relationships with their customers and suppliers. A well-managed brand identity ensures that these customers see the company as a reliable and stable partner.