And there is data to prove this, you know? According to a Backlinko survey, the first-placed organic search result is 10 times more likely to receive a click than the 10th-placed one. Plus:
the number 1 organic search result gets 31.7% of clicks;
second place is 24.71%;
the third placed takes 18.66%;
most users do not go beyond the 5th result;
only 0.78% of people who use the search engine click on links on the second page.
Interesting data, right? What many people don't know is that at the end of 2021, Google announced something new: reviews now affect rankings.
And to talk about the update, we prepared this article. Below, we will restaurant email list explain in more detail about Google's modus operandi and how the new feature can impact your e-commerce. Check it out!
How does Google work?
First of all, it's worth clarifying something. Although Google has become synonymous with internet search engines, it's not the only tool that does this. There's also Yahoo!, Bing, Ask, AOL, MSN Search, and so on. In total, there are more than 40.
The big issue here is that Google is responsible for about 94% of internet searches. That’s why search engine optimizations are more important. Here’s how it works.
Learn about Google's new update and how it can impact your e-commerce
Learn about Google's new update and how it can impact your e-commerce .
Tracking
It all starts with research. You enter a keyword into the search engine and Google’s robots — also known as Googlebot or spiders — scan the web to find new, updated pages and related results.
It works more or less like this: bots access all the links to read and understand the content. The interesting thing is that this is done in fractions of seconds that we don't even notice.
At this point, the robots make a kind of copy of the page data for later analysis. The keyword, content size, publication or update date, backlinks, etc. are entered into this information bank.
Indexing
Sabe quando a gente abre o sumário de um livro em busca de um assunto específico e já vai direto para a página correspondente? O processo de indexação do Google funciona de maneira semelhante.
Após a varredura, o mecanismo de busca faz uma lista de URLs como se fosse o sumário de um livro. As palavras-chave são espécies de porta de entrada para o conteúdo, entende?
Na prática, quando uma página está indexada no Google significa que o buscador a encontrou, a incluiu em sua biblioteca e catalogou tudo direitinho para o endereço ficar disponível para ser exibido nos resultados de busca.
