10 Tips to Improve Your SEO Positioning in B2B
Posted: Tue Dec 03, 2024 7:18 am
New changes in Google's algorithm last year have changed the positioning of most websites in recent months, which has caused a complete change in the way we prepare our website for search engines .
Below we list 10 tips to improve your positioning on Google: the largest search engine in existence with a market share of 98%. In this collection of tips and recommendations we will focus on semantics , competition and site design , among other factors.
1. Observe the competition. When we start from scratch with our israel phone number list positioning strategy , we must analyze what our competition has done to date . Take advantage of the time they have invested in positioning their services to see where they are strong, how they are positioned , see the weak points they have and improve our positioning. Researching what keywords our target audience is searching for is essential.
We will have to first analyze which keywords could describe our service or company, and which alternative or incorrect keywords . We might also be interested in using, for example, spelling mistakes in the keywords: v/b, omitting the letter H. Spelling mistakes that our competition may not have thought of using and that we might be interested in positioning . After all, people make spelling mistakes when writing and among them, our potential clients .
Analyze carefully which keywords the competition uses and which ones we would be interested in using to differentiate ourselves from them. See if it is worth the effort to spend our time positioning words that are already used, or to use other keywords that are less used but with which we could gain a higher visit ratio .
2. Use semantics in our keywords. Google's new algorithm emphasizes semantics to understand keywords and position ourselves. We must keep in mind that Google was created by people, and therefore, we must position ourselves in the face of Google robots in a way that anyone could understand us. We must take into account aspects of the meaning, sense or interpretation of all our words, expressions or formal representations, just as any company manager would use to find the service or product they need.
3. Clean up our HTML code. We must simplify our HTML code so that Google robots can easily interpret the content of our site. We can also use CSS style sheets to simplify fonts and different styles outside of our HTML content. At this point, if we don't have programming knowledge , it could be a bit complex. If we have a web programmer in the company, it will be much easier to apply the recommendations.
4. Use of short URLs. We must use short and static URLs. This way Google will reward us with higher positioning . Design the different levels of the URL in a short way and also include the keywords that we want to position , taking into account the semantics at all times.
Company.info/virtualization_server/
Rather:
Company.info/45/12/content/february/brand/101898346849.html
Apply the same idea to internal links on the Web . In this way, we will provide semantics to navigation through our site, applying it in this way to the names of categories, subcategories, sections, subsections, etc.
5. Avoid creating content in a certain format. Google robots have problems reading and indexing files that contain languages such as Javascript, Flash, Buttons, PopUps, etc. Let's try to use a more friendly code language as another factor that positions us positively. Google simply does not want to read it or it bothers them. Previously it was very attractive to have flash animations on our corporate page, but today it is preferable to opt for other priorities.
6. File size. We must take into account that search robots have problems reading files that weigh more than 150kb due to the extra time they need to read them. This could penalize us when it comes to positioning. We must speed up the caching of robots on our site .
7. Broken links and HTML validation. Google can penalize with a bad positioning those websites that have broken links in their web structure , we have to watch out for the famous 404, correct them and direct them correctly. Likewise, we must validate our HTML code and CSS style sheets according to the rules set forth by the World Wide Web Consortium ( W3C ).
8. Take into account the order in which the Robots read our website. We must consider the order in which the search engines cache our website . The <Title> is the first element to be read, recommended at 60 characters maximum, so we have to look for the best title as if it were an email subject . Next comes <Description> which must be precise and approximately 150 characters long, easy to understand and again designed for semantics . Not only will it help us to position ourselves, but it will also help us to have a higher ratio of clicks and visits. When it comes to positioning our website in comparison to another competitor that offers the same service, having a short but precise description will give more visibility .
9. Use our content to position ourselves. We must design our text and image content so that it positions us as well as any other element. Use the H1, H2 titles and headings… with the keywords we want to position. Take advantage of Bold, Italics, or Underlined Text to emphasize our keywords in the text. Google will give greater importance to these words and will allow us to position ourselves better.
Below we list 10 tips to improve your positioning on Google: the largest search engine in existence with a market share of 98%. In this collection of tips and recommendations we will focus on semantics , competition and site design , among other factors.
1. Observe the competition. When we start from scratch with our israel phone number list positioning strategy , we must analyze what our competition has done to date . Take advantage of the time they have invested in positioning their services to see where they are strong, how they are positioned , see the weak points they have and improve our positioning. Researching what keywords our target audience is searching for is essential.
We will have to first analyze which keywords could describe our service or company, and which alternative or incorrect keywords . We might also be interested in using, for example, spelling mistakes in the keywords: v/b, omitting the letter H. Spelling mistakes that our competition may not have thought of using and that we might be interested in positioning . After all, people make spelling mistakes when writing and among them, our potential clients .
Analyze carefully which keywords the competition uses and which ones we would be interested in using to differentiate ourselves from them. See if it is worth the effort to spend our time positioning words that are already used, or to use other keywords that are less used but with which we could gain a higher visit ratio .
2. Use semantics in our keywords. Google's new algorithm emphasizes semantics to understand keywords and position ourselves. We must keep in mind that Google was created by people, and therefore, we must position ourselves in the face of Google robots in a way that anyone could understand us. We must take into account aspects of the meaning, sense or interpretation of all our words, expressions or formal representations, just as any company manager would use to find the service or product they need.
3. Clean up our HTML code. We must simplify our HTML code so that Google robots can easily interpret the content of our site. We can also use CSS style sheets to simplify fonts and different styles outside of our HTML content. At this point, if we don't have programming knowledge , it could be a bit complex. If we have a web programmer in the company, it will be much easier to apply the recommendations.
4. Use of short URLs. We must use short and static URLs. This way Google will reward us with higher positioning . Design the different levels of the URL in a short way and also include the keywords that we want to position , taking into account the semantics at all times.
Company.info/virtualization_server/
Rather:
Company.info/45/12/content/february/brand/101898346849.html
Apply the same idea to internal links on the Web . In this way, we will provide semantics to navigation through our site, applying it in this way to the names of categories, subcategories, sections, subsections, etc.
5. Avoid creating content in a certain format. Google robots have problems reading and indexing files that contain languages such as Javascript, Flash, Buttons, PopUps, etc. Let's try to use a more friendly code language as another factor that positions us positively. Google simply does not want to read it or it bothers them. Previously it was very attractive to have flash animations on our corporate page, but today it is preferable to opt for other priorities.
6. File size. We must take into account that search robots have problems reading files that weigh more than 150kb due to the extra time they need to read them. This could penalize us when it comes to positioning. We must speed up the caching of robots on our site .
7. Broken links and HTML validation. Google can penalize with a bad positioning those websites that have broken links in their web structure , we have to watch out for the famous 404, correct them and direct them correctly. Likewise, we must validate our HTML code and CSS style sheets according to the rules set forth by the World Wide Web Consortium ( W3C ).
8. Take into account the order in which the Robots read our website. We must consider the order in which the search engines cache our website . The <Title> is the first element to be read, recommended at 60 characters maximum, so we have to look for the best title as if it were an email subject . Next comes <Description> which must be precise and approximately 150 characters long, easy to understand and again designed for semantics . Not only will it help us to position ourselves, but it will also help us to have a higher ratio of clicks and visits. When it comes to positioning our website in comparison to another competitor that offers the same service, having a short but precise description will give more visibility .
9. Use our content to position ourselves. We must design our text and image content so that it positions us as well as any other element. Use the H1, H2 titles and headings… with the keywords we want to position. Take advantage of Bold, Italics, or Underlined Text to emphasize our keywords in the text. Google will give greater importance to these words and will allow us to position ourselves better.