Video for Social: Formats, Weight and Types best for each Social Media
Posted: Tue Dec 10, 2024 6:46 am
Rich in sounds, images and colors, full of movement and plot twists: this is more or less the identikit of the video files that are uploaded to social media every minute.
In fact, since the first video file entitled “Me at the zoo” was uploaded on YouTube on April 23, 2005 , many things have changed.
One of the most evident is the strong predominance that today, after 17 years, videos have achieved on the web.
If you want to learn more about videos, we talked about it in our article: “Social video: a “must have” for social media marketing”
One of the data that perhaps helps us better understand the extent of this phenomenon concerns the quantity: every minute on YouTube alone, video files lasting approximately 500 hours are uploaded.
Video files uploaded online - hour statistics
Source: Statista.com
Precisely because of the scope of this phenomenon, it is very important today to include videos in web marketing and social communication strategies .
However, to do it properly, you need to know which netherlands whatsapp shopping data video files to use on each social network and which is the best video format for the most used platforms.
So, what are the best video files for the major social networks?
Summary [ hide ]
1 Best Video Format: Each Social Network Has Its Own
1.1 Facebook Video Format Specifications
1.2 Features of Instagram Video Formats
1.2.1 Video in feed
1.3 Youtube Video Formats
1.4 TikTok Video File Formats
At this point it's all up to you: analyze your YouTube, Facebook, Instagram, etc. video ads; find out what blocks your customers and understand how to provide the right reassurances, to demonstrate that you can help them solve their need.The data to consider are:
Page scroll: we can set it to different percentages and compared with the average duration of engagement (we'll see it later) it helps us understand how interesting the landing page is for those who arrive there.
Average engagement duration: this can be seen per single page or for the entire site and helps us understand how long users stay on average on a specific page/on our site. To fully understand user behavior , one solution could be to install behavior tracking tools such as Hotjar , a famous tool for recording what users do on your site, maintaining their privacy.
In fact, since the first video file entitled “Me at the zoo” was uploaded on YouTube on April 23, 2005 , many things have changed.
One of the most evident is the strong predominance that today, after 17 years, videos have achieved on the web.
If you want to learn more about videos, we talked about it in our article: “Social video: a “must have” for social media marketing”
One of the data that perhaps helps us better understand the extent of this phenomenon concerns the quantity: every minute on YouTube alone, video files lasting approximately 500 hours are uploaded.
Video files uploaded online - hour statistics
Source: Statista.com
Precisely because of the scope of this phenomenon, it is very important today to include videos in web marketing and social communication strategies .
However, to do it properly, you need to know which netherlands whatsapp shopping data video files to use on each social network and which is the best video format for the most used platforms.
So, what are the best video files for the major social networks?
Summary [ hide ]
1 Best Video Format: Each Social Network Has Its Own
1.1 Facebook Video Format Specifications
1.2 Features of Instagram Video Formats
1.2.1 Video in feed
1.3 Youtube Video Formats
1.4 TikTok Video File Formats
At this point it's all up to you: analyze your YouTube, Facebook, Instagram, etc. video ads; find out what blocks your customers and understand how to provide the right reassurances, to demonstrate that you can help them solve their need.The data to consider are:
Page scroll: we can set it to different percentages and compared with the average duration of engagement (we'll see it later) it helps us understand how interesting the landing page is for those who arrive there.
Average engagement duration: this can be seen per single page or for the entire site and helps us understand how long users stay on average on a specific page/on our site. To fully understand user behavior , one solution could be to install behavior tracking tools such as Hotjar , a famous tool for recording what users do on your site, maintaining their privacy.