What are Leads?
A lead is a prospect , or potential customer, who through various marketing means can become a real customer. Leads are people who have previously shown moj phone number data interest in your products or services through different platforms such as your website, an event, advertising or social media. These are raw customers and not de facto buyers .
What is Lead Generation?
Lead generation is the process of attracting potential customers to a website and collecting relevant information that can be used to convert interest into sales. In short, all marketing actions should be aimed at obtaining leads . The leads obtained from this process can also be used to promote upselling and cross-selling. An effective inbound marketing strategy should be a priority in all industries.
Dive deeper into the art of converting visitors into valuable leads. Check out our Introduction to Lead Generation guide.
How do I start generating leads?
It’s important to understand that lead generation is a marketing strategy, not a sales strategy. The goal isn’t just to convert leads into customers, but to build relationships with people who are interested in what you offer so that when it comes time to buy, they’re already familiar with you. Since lead generation is all about engaging users through content that connects to their desired outcomes, you’ll want to provide them with ideas to help them overcome obstacles and break down biases. It’s about creating a productive experience that takes them on a transformative journey, rather than pushing them around .
Leads come from many sources, but they fall into one of two categories: online or offline . Online sources where you get quality leads include social media platforms, blogs where people can comment on posts, webinars hosted by experts, webinars with relevant guests, or microsites that promote related products specifically to those interested in purchasing them.
Learn how to effectively attract and convert your visitors. Our lead capture guide shows you each step.
Five of the most overlooked lead generation strategies
Advertise on Facebook. Facebook is a great place for a
lead generation campaign . You can use their ads to target your already targeted audience, give them a chance to try out new products or services, promote your brand, and much more. Facebook ads targeting options are very refined and incredibly powerful. If you know how to use the platform, it can be one of the most effective ways to grow your business.
Dig into your email database.
Email marketing can be one of your most important assets. It lets you reach your customers around the clock and keep them engaged with your brand. Your mailing list is also a great way to find out what people are interested in. The best way to grow your database is to offer incentives for people to sign up, such as free shipping or access to a special offer. Don’t force anyone to sign up – if someone isn’t interested, just let them unsubscribe. Once someone has signed up, get creative and don’t assume everyone will want updates about your products – send relevant content based on what each person signed up for. This helps build trust, while increasing engagement rates.
