Industrial marketing in continuous transformation
Posted: Tue Dec 10, 2024 8:40 am
Inbound marketing for the industrial sector
This methodology uses content marketing to attract new zealand telegram mobile phone number list potential customers and get them to register in our database so that we can establish regular contact with them.
Inbound marketing is based on the generation of valuable content. That is why it is an ideal methodology for the industrial sector: because it focuses on the creation of content focused on satisfying the needs and solving the problems and concerns of customers.
Account Based Marketing (ABM)
Account Based Marketing launches highly personalized actions focused on the different profiles of an organization with decision-making power in the line of business that interests us. It is ideal for very specific products or services that are aimed at very limited potential customers and are therefore difficult to market using traditional marketing. It is a precise and immediate system that can be combined with inbound marketing so that the clients captured can be transferred directly to the sales team for contact with them.
In industrial marketing, digital strategy plays an increasingly important role, to the detriment of offline actions . At BCM Marketing we are specialists in online strategy. Do you need a marketing plan for your industrial company? Get in touch with us .Some industrial companies are still sceptical about the benefits of having a social media strategy . They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media.
However, at BCM Marketing we are specialists in industrial marketing and we know that social media can be a very valuable medium for this sector as well. With an effective digital strategy, it is possible to obtain more contacts than by participating in fairs and events or carrying out telemarketing and other traditional marketing actions.
This methodology uses content marketing to attract new zealand telegram mobile phone number list potential customers and get them to register in our database so that we can establish regular contact with them.
Inbound marketing is based on the generation of valuable content. That is why it is an ideal methodology for the industrial sector: because it focuses on the creation of content focused on satisfying the needs and solving the problems and concerns of customers.
Account Based Marketing (ABM)
Account Based Marketing launches highly personalized actions focused on the different profiles of an organization with decision-making power in the line of business that interests us. It is ideal for very specific products or services that are aimed at very limited potential customers and are therefore difficult to market using traditional marketing. It is a precise and immediate system that can be combined with inbound marketing so that the clients captured can be transferred directly to the sales team for contact with them.
In industrial marketing, digital strategy plays an increasingly important role, to the detriment of offline actions . At BCM Marketing we are specialists in online strategy. Do you need a marketing plan for your industrial company? Get in touch with us .Some industrial companies are still sceptical about the benefits of having a social media strategy . They believe that the characteristics of the industrial sector, with long purchasing processes and complex products, are not compatible with social media.
However, at BCM Marketing we are specialists in industrial marketing and we know that social media can be a very valuable medium for this sector as well. With an effective digital strategy, it is possible to obtain more contacts than by participating in fairs and events or carrying out telemarketing and other traditional marketing actions.