Create mid-funnel content to help customers convert
Posted: Tue Dec 10, 2024 9:03 am
Imagine how easy your life would be as a seller if every visitor to your website bought one of your products or services. Without going through any complex purchase funnel , just like that, on the first visit… However, in reality, it is not so simple. A customer looks at 3 to 5 pieces of content before deciding to buy something.
Finding the right type of content that answers all the questions users have to convert them into potential customers is so difficult that most businesses get lost when it comes to choosing the right type of content . They don't understand how content marketing works and ask themselves questions like:
How many blog posts should I write?
How often should I post on the blog?
How often should I upload content to social media?
What percentage of my budget should I spend on content?
Do I really need to write White Papers and Ebooks ?
What these companies don’t understand is paytm phone number data that it’s not just about budget or how often you post something, it’s about doing it right. Here’s how to choose the right content mid -funnel , but firs
Table of Contents
What is a content marketing funnel?
A content marketing funnel takes a number of potential customers through a flow of content and converts them into actual customers who purchase your products or services.
The top of the funnel is where people learn about your services, as they move down the funnel the neck of the funnel gets narrower and the customer decides whether your product or service is the right fit or not. Finally, the bottom of the funnel is where the potential customer becomes a customer.
Now, the question that every business owner wants to know: What type of content corresponds to each stage? In this article, we are going to focus on the middle of the sales funnel, which we believe is the most important stage and where the customer decides whether to stay with you or go to the competition.
At Gecko Studio we are fascinated by how content marketing and strategies such as having a sales funnel and planning a good "customer journey" boost sales.
Content for the middle of the sales funnel
Once you've attracted potential customers to your brand, you'll need to keep them engaged. For customers, trust is just as important, if not more important, than quality . If you don't build a good relationship with them, you're missing out on a ton of recurring revenue .
Below, we show you a series of positioning content that will help you keep your users engaged and trusting your brand :
Blog posts
Once your customers have decided that your product or service could be useful to them, the best way to keep that trust is to give away free content . Writing good blog posts that answer their most frequently asked questions is key.
Social networks
But how will users find your blog posts? That's where social media comes in . It's the quickest and surest way to both attract new customers and keep the ones you already have . Social media strategy requires updating all of your business accounts, maintaining a strong presence, and engaging with your followers when needed.
White papers
There are times when a blog just isn't enough and you need to offer more detail on a topic that better demonstrates your expertise . When you have a user who is willing to exchange their email address for this long form, it means they are in a vital part of your sales funnel.
Case studies
Case studies are a great way to increase your authority and demonstrate your extensive knowledge in your chosen field . They are usually used in sales presentations or in downloadable files. They are mostly used to speed up decision making in B2B businesses . Use case studies to fill your potential clients with information and show them what you can do for them.
Webinars
Videos are taking over the world these days and webinars can take videos to the next level. It's not just about creating recorded videos where you explain something, but a webinar is a real-time seminar where your users can interact with you and ask you questions.
Most marketing professionals use webinars as part of their content marketing strategy. They are the best way to engage your customers and encourage them to make a purchase by demonstrating your knowledge.
The formula for content marketing is clear: without content (or poor content), there is no audience, and without an audience, there is no one to sell your products to.
Ratings and reviews
You should use reviews to inform your audience about your products. Make sure that all your customer reviews are positive by providing them with good service. Each review goes straight to the consumer’s mind, they can see the problems they face and will tell you what you need to do to make your content more attractive.
Finding the right type of content that answers all the questions users have to convert them into potential customers is so difficult that most businesses get lost when it comes to choosing the right type of content . They don't understand how content marketing works and ask themselves questions like:
How many blog posts should I write?
How often should I post on the blog?
How often should I upload content to social media?
What percentage of my budget should I spend on content?
Do I really need to write White Papers and Ebooks ?
What these companies don’t understand is paytm phone number data that it’s not just about budget or how often you post something, it’s about doing it right. Here’s how to choose the right content mid -funnel , but firs
Table of Contents
What is a content marketing funnel?
A content marketing funnel takes a number of potential customers through a flow of content and converts them into actual customers who purchase your products or services.
The top of the funnel is where people learn about your services, as they move down the funnel the neck of the funnel gets narrower and the customer decides whether your product or service is the right fit or not. Finally, the bottom of the funnel is where the potential customer becomes a customer.
Now, the question that every business owner wants to know: What type of content corresponds to each stage? In this article, we are going to focus on the middle of the sales funnel, which we believe is the most important stage and where the customer decides whether to stay with you or go to the competition.
At Gecko Studio we are fascinated by how content marketing and strategies such as having a sales funnel and planning a good "customer journey" boost sales.
Content for the middle of the sales funnel
Once you've attracted potential customers to your brand, you'll need to keep them engaged. For customers, trust is just as important, if not more important, than quality . If you don't build a good relationship with them, you're missing out on a ton of recurring revenue .
Below, we show you a series of positioning content that will help you keep your users engaged and trusting your brand :
Blog posts
Once your customers have decided that your product or service could be useful to them, the best way to keep that trust is to give away free content . Writing good blog posts that answer their most frequently asked questions is key.
Social networks
But how will users find your blog posts? That's where social media comes in . It's the quickest and surest way to both attract new customers and keep the ones you already have . Social media strategy requires updating all of your business accounts, maintaining a strong presence, and engaging with your followers when needed.
White papers
There are times when a blog just isn't enough and you need to offer more detail on a topic that better demonstrates your expertise . When you have a user who is willing to exchange their email address for this long form, it means they are in a vital part of your sales funnel.
Case studies
Case studies are a great way to increase your authority and demonstrate your extensive knowledge in your chosen field . They are usually used in sales presentations or in downloadable files. They are mostly used to speed up decision making in B2B businesses . Use case studies to fill your potential clients with information and show them what you can do for them.
Webinars
Videos are taking over the world these days and webinars can take videos to the next level. It's not just about creating recorded videos where you explain something, but a webinar is a real-time seminar where your users can interact with you and ask you questions.
Most marketing professionals use webinars as part of their content marketing strategy. They are the best way to engage your customers and encourage them to make a purchase by demonstrating your knowledge.
The formula for content marketing is clear: without content (or poor content), there is no audience, and without an audience, there is no one to sell your products to.
Ratings and reviews
You should use reviews to inform your audience about your products. Make sure that all your customer reviews are positive by providing them with good service. Each review goes straight to the consumer’s mind, they can see the problems they face and will tell you what you need to do to make your content more attractive.