5 tips to make your Black Friday campaign a success
Posted: Tue Dec 10, 2024 9:43 am
Summer has just ended and we are already talking about Black Friday, Cyber Monday and the advance purchase of items to give as Christmas gifts . This is mom phone number data the world of digital marketing, and if you really want to take advantage of these special dates when people are looking for 'big discounts' you must prepare your strategy at least a month and a half in advance.
But why go to such lengths? Because Black Friday is already part of consumers' lives. In fact, 96% of Spaniards know what it is, according to a study by Black Friday Global .
This is a very easy question to answer. Obviously yes, more is sold on this very special Friday, but the data is more than surprising. Sales figures increased by 646% worldwide in 2018 , comparing Black Friday with any other Friday of the year. And we are talking about dates before the pandemic, when online transactions have skyrocketed and e-commerce has multiplied. Black Friday Global, in this same study, explains that the average Spanish buyer spends about €173 .
5 tips for a successful Black Friday campaign
We can't just rush into setting up a Black Friday campaign. Instead, we need to study the situation, the market, the products your business offers, and come up with a series of communications that will help conversion.
1-Find out which products sell the most on Black Friday
In the same study we mentioned above, Black Friday Global points out that the most popular products during this time are: clothing, electronics, footwear, cosmetics, perfumes and household appliances . If your brand or business sells these types of products, you already know where to focus your marketing efforts for Black Friday.
2-Create a special landing page and don't delete it from one year to the next
Blackfriday-antevenio
It is a mistake that many people make, since creating new landing pages for Black Friday campaigns year after year can be counterproductive. At Rumpelstinski Agency, we recommend that you only redesign the landing page from previous years, in order to enjoy the web positioning that has been earned over time.
3-What strategy should be followed to create a Black Friday campaign?
We have already decided which products we are going to promote and we have redesigned the landing page in question. Now it is necessary to think more carefully about the discounts we are going to apply and the way in which we are going to communicate the offers to our potential clients . The best channels to carry out this type of action are:
Communications via email marketing . Get ahead of your competitors and send emails well in advance (between one month and two weeks before the big day). The goal is to let your potential customers know that your brand or business is preparing offers for Black Friday and to keep them in mind.
Prepare a social media strategy in advance . You need to come up with, create and plan the content needed to promote the discounts you have in mind for your products.
Take advantage of the urgency of many users at this time . Use flash sales, that is, large discounts that end in a short period of time.
4-Online and offline is always a good option
Every user or potential customer is unique. That's why it's important to plan online and offline actions. That is, if you have a physical store, Black Friday should also be noticed in your establishment. You can even try to encourage cross-selling , that is, internet users who go to the physical store influenced by communications on social networks, for example. Or the other way around, you can communicate to users who have bought in the physical store the discounts they could get if they buy online.
5-Measure and study the results obtained
There is no better way to improve than by measuring what you have done so far . This way you know exactly where to focus your efforts.
But why go to such lengths? Because Black Friday is already part of consumers' lives. In fact, 96% of Spaniards know what it is, according to a study by Black Friday Global .
This is a very easy question to answer. Obviously yes, more is sold on this very special Friday, but the data is more than surprising. Sales figures increased by 646% worldwide in 2018 , comparing Black Friday with any other Friday of the year. And we are talking about dates before the pandemic, when online transactions have skyrocketed and e-commerce has multiplied. Black Friday Global, in this same study, explains that the average Spanish buyer spends about €173 .
5 tips for a successful Black Friday campaign
We can't just rush into setting up a Black Friday campaign. Instead, we need to study the situation, the market, the products your business offers, and come up with a series of communications that will help conversion.
1-Find out which products sell the most on Black Friday
In the same study we mentioned above, Black Friday Global points out that the most popular products during this time are: clothing, electronics, footwear, cosmetics, perfumes and household appliances . If your brand or business sells these types of products, you already know where to focus your marketing efforts for Black Friday.
2-Create a special landing page and don't delete it from one year to the next
Blackfriday-antevenio
It is a mistake that many people make, since creating new landing pages for Black Friday campaigns year after year can be counterproductive. At Rumpelstinski Agency, we recommend that you only redesign the landing page from previous years, in order to enjoy the web positioning that has been earned over time.
3-What strategy should be followed to create a Black Friday campaign?
We have already decided which products we are going to promote and we have redesigned the landing page in question. Now it is necessary to think more carefully about the discounts we are going to apply and the way in which we are going to communicate the offers to our potential clients . The best channels to carry out this type of action are:
Communications via email marketing . Get ahead of your competitors and send emails well in advance (between one month and two weeks before the big day). The goal is to let your potential customers know that your brand or business is preparing offers for Black Friday and to keep them in mind.
Prepare a social media strategy in advance . You need to come up with, create and plan the content needed to promote the discounts you have in mind for your products.
Take advantage of the urgency of many users at this time . Use flash sales, that is, large discounts that end in a short period of time.
4-Online and offline is always a good option
Every user or potential customer is unique. That's why it's important to plan online and offline actions. That is, if you have a physical store, Black Friday should also be noticed in your establishment. You can even try to encourage cross-selling , that is, internet users who go to the physical store influenced by communications on social networks, for example. Or the other way around, you can communicate to users who have bought in the physical store the discounts they could get if they buy online.
5-Measure and study the results obtained
There is no better way to improve than by measuring what you have done so far . This way you know exactly where to focus your efforts.