First of all, it is important to know how to differentiate between Transactional Email and Commercial Email in order to use one or the other depending on what the situation requires. To understand the differences between the two, in this post we explain what exactly these types of email are, what elements they should include and when they are necessary or not for your digital marketing strategy .
Commercial Email is the most effective direct marketing tool . It consists of sending information to users via email. It contains a commercial message or purpose, which is usually sent to regular or potential telecommunications email list customers to promote marketing campaigns for products and services.
So, what is Transactional Email ? Transactional Email is the email that is sent as a result of a user's interaction with a website. In other words, this type of email is generated as a result of a user completing an action on the website such as registering, purchasing a product or resetting a password. Without a doubt, Transactional Email is a type of Loyalty Marketing that is essential in any Email Marketing campaign .
Now that we know the difference between Commercial Email and Transactional Email , let's see why this type of email is so important.
The average revenue generated by this type of email is two to five times higher than the revenue generated by sending a standard email. This figure increases even more if the emails are automated. And not only that, but the opening rate for this type of email is also higher than for other emails. Thus, the importance of Transactional Email seems obvious.
The use of this type of email will depend on the nature of each business and the action carried out by the user. However, there are different types of Transactional Email that you should include in your Email Marketing campaigns to have relentless success in attracting users and increasing conversions:
Registration Email
It is the first contact with users, so you must take advantage of the opportunity to make the best possible impression on your user. You must make a difference and know how to take advantage of the opportunity to attract the user's attention and make them want to know more about your brand. In this category we would include the Welcome Email , a way to respond to the user's action and thank them for registering on your page. Whether it is by inviting them to view your content, offering them a discount on their first purchase or simply welcoming them.
