Do Those Things

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” (The Emphasis Is Mine.)however, Porter Observes A Difference Between Simple Operational Effectiveness (Oe), Which He Defines As “performing Similar Activities Better Than Rivals,” And Strategy, Which Is Performing Different Activities Than Rivals Or Performing Similar Activities In Different Ways.thus, Strategy Is “creating A Fit Among A Company’s Activities,” According To Porter. Different Or Differentiated Activities Position The Competitive Advantage.you Can See The Immediate Alignment When You Think About Content Strategy And Marketing Your Business. Everything You’ve Been Taught Centers Around Developing Strategic Content That Fits The Activities That Enable Your Business.

You’ve Learned To Communicate With Audiences In A Coordinated And portugal phone number library Differentiated Way.your Challenge For Competitive Advantage? Efficiently, But Find Ways To Do Them Differently.so, My Response To The Cmo’s Question About What A Content Strategy Is Was Easy: “it’s What Michael Porter Said.”no, I’m Kidding. I Actually Said, “a Great Content Strategy Is The Coordination Of All The Activities Required To Enable A Business To Communicate Effectively.”a Content Strategy Is Not “the Brand Will Talk About X, Y, And Z.



”a Content Strategy Fits Together Different Activities Or Activities The Brand Will Do Differently So The Brand Can Talk About Whatever It Determines It Needs To Talk About.then, I Thought About The Second Half Of The Question – How Does Content Strategy Provide A Competitive Advantage If The Content Itself Does Not?handpicked Related Content: The Strategic Pillars Behind Every Winning Content Strategyis Content A Sustainable Strategic Differentiator?i Went Back And Read For Like The Fourth Time Rita Gunther Mcgrath’s Book The End Of Competitive Advantage.