First action of the BTOB agency in Germany
Posted: Thu Dec 12, 2024 6:50 am
LAN Airlines launched a fan page in Germany and wanted to reach out to potential airline users in this country in a friendly and social way. It was aware of the value of good manners in German culture and decided to make its entry into social networks in the most friendly way: by saying “hello” . Thus, the Facebook application “Sag Hallo” was based on the motto “ Say hello to South America”. German Facebook users could test how they liked South American landscapes by virtually entering a Polaroid photograph with some of South America’s treasures in the background: Iguazu Falls, Machu Picchu or the Atacama Desert, among others.
In addition, participants had the opportunity australia telegram users mobile phone number list to try out the experience of travelling with LAN Airlines , as they were entered into a draw for two round-trip tickets from Frankfurt to Madrid on a LAN Airlines plane.
The campaign brought in 4,500 new followers for the LAN Airlines Germany profile, while the LAN Spanish social profile, also managed by BTOB , was also successful with the “Fan converter” campaign , which turned “Likes” into great gifts and increased the rate of Facebook followers who subscribed to LAN’s newsletter from 35% to 88% . This percentage far exceeded the goal set for this campaign, which was precisely to redirect audiences from social networks to its database.
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Developing your personal brand on LinkedIn.
Aimed at all company profiles, their cloud computing solutions enable companies to automate and dematerialise the receipt, management and sending of their documents: supplier invoices, customer orders, complaint letters, payroll receipts, commercial and marketing emails, etc.
In this way, Esker helps companies eliminate paper from their management processes, which improves their productivity and reduces their environmental impact.
Esker solutions are used by more than 80,000 customers worldwide including Adecco, EDF, Agua Mineral San Benedetto, Lafarge, Manpower, Thomson Reuters, Samsung, Whirlpool and numerous IT companies.
In addition, participants had the opportunity australia telegram users mobile phone number list to try out the experience of travelling with LAN Airlines , as they were entered into a draw for two round-trip tickets from Frankfurt to Madrid on a LAN Airlines plane.
The campaign brought in 4,500 new followers for the LAN Airlines Germany profile, while the LAN Spanish social profile, also managed by BTOB , was also successful with the “Fan converter” campaign , which turned “Likes” into great gifts and increased the rate of Facebook followers who subscribed to LAN’s newsletter from 35% to 88% . This percentage far exceeded the goal set for this campaign, which was precisely to redirect audiences from social networks to its database.
Related articles:
BTOB changes its image
Wikimami arrives, the first digital community for mothers and pregnant women
Captio, the first expense management platform approved by the Tax Agency
Virality, monitoring, social action…how to have an impactful blog?
Developing your personal brand on LinkedIn.
Aimed at all company profiles, their cloud computing solutions enable companies to automate and dematerialise the receipt, management and sending of their documents: supplier invoices, customer orders, complaint letters, payroll receipts, commercial and marketing emails, etc.
In this way, Esker helps companies eliminate paper from their management processes, which improves their productivity and reduces their environmental impact.
Esker solutions are used by more than 80,000 customers worldwide including Adecco, EDF, Agua Mineral San Benedetto, Lafarge, Manpower, Thomson Reuters, Samsung, Whirlpool and numerous IT companies.