“Innovation involves generating positive belgium telegram mobile phone number list experiences.” This is the premise behind MeM Experience Madrid, a conference with a novel format that allows for constant interaction between speakers and attendees. It will take place on May 10th in the Oui Mad room at the Palacio de los Deportes and will bring together more than two hundred executives who will spend a morning talking about innovation, management, marketing and human resources, from the perspective of experience and from a practical point of view.
The talks will be given by experts such as Elena Alfaro (Emo Insights), Francisco J. Rubia (Universidad Complutense) or Franc Ponti (EADA) and will address topics such as the implementation of innovation strategies through experience management, the role of the brain in decision-making or the functioning of social networks in the creation of brands. In this unique context, there will be an innovative experiential talk by BiU on “Leadership in Business”. In addition, innovative success stories in customer, employee and stakeholder management will be analysed, by Starbucks, Sage, ING Direct and Orange. There will be surprises, artistic co-creation, an auction to benefit the Vicente Ferrer Foundation, and to end the event, a group experience will be held for attendees through speed networking.
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“Everything to do with emotional management is very fashionable, but there was a lack of events that gave the theme of Customer Experience Management the role it deserved. The objective is to create a unique experience, immerse attendees and show them how to turn their companies around to focus on emotions. MeM was the ideal format as it is based on inspiring and provoking the implementation of innovative practices in companies that would allow for better work environments, better companies ” said Elena Alfaro, an expert in Experiential Marketing, who inspired the theme of MeM in Madrid.
