Collecting quality leads that can convert into customers takes up a large portion of the marketing budget. In fact, 53% of marketers spend at least half of their financial resources on lead generation. To ensure that these resources are well spent, companies must carefully plan their strategy.
A lead magnet is one of the most effective ways to collect quality leads. Set up an automated lead funnel correctly and keep it up to date, and you’ll enjoy a steady stream of potential customers. 50% of marketers see higher conversion rates when they use lead magnets to increase signups.
The effectiveness of lead funnels can vary based on industry, lead magnet type, promotion strategies, and more. To help you succeed, we've collected top-notch ideas and analyzed the best lead magnet examples from various industries, showing how 8 companies are using them successfully.
8 Lead Magnet Examples
Before creating a lead magnet, take the time to understand the norway whatsapp number data 5 million eeds and preferences of your audience. This insight, combined with the nature of your business, will guide you in selecting the type of lead magnet that will be most effective for your goals.
If you are new to creating a lead magnet funnel, we have you covered. This article will walk you through the process with easy-to-follow steps and provide examples of effective cases.
Let's move on to real examples of lead magnets.
Ubuy: Discount as Lead Magnet for Drop Shippers
This international drop shipping online store has opted for a classic online store lead magnet: a discount on the first order.
While this lead magnet idea may seem overused, it is still a powerful tool. 43% of U.S. adults say discounts are the primary reason they sign up for services.
Ubuy has cleverly integrated an inline lead form into the “Top Searches” section of its homepage. This approach is subtle and user-friendly, allowing visitors to interact seamlessly and revisit the form as needed.
The form includes three fields: name, email, and gender. Adding the gender field allows the brand to personalize future communications, improving engagement and relevance.
Ubuy lead magnet
Lead magnet tip: It’s often recommended to use as few fields as possible in your form. It makes sense: Popups with just two fields achieve a conversion rate of 3.31% , but adding a third field drops that rate to 1.08%. That’s why marketers often choose forms with one or two fields.
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But this is not a universal rule. Sometimes, the quality of leads is more important than the quantity. In such cases, a multi-step form can be used. According to Instapage data, a multi-step form can have a 21.4% higher conversion rate than regular forms.
Don’t be afraid to ask your prospects if you need specific information. New research from Experian shows that 70% of consumers are willing to share more personal data with organizations if they see clear benefits, such as increased security and convenience.
With Claspo’s popup builder, creating forms with as many fields as you want and custom designs is a breeze, thanks to its intuitive drag-and-drop interface. These forms are also easy to integrate with any data collection platform, allowing you to collect customer data and immediately transfer it to your system for further use in personalized customer communication.
My Codeless Website: Free Services and Micro Products as Lead Magnets for SaaS
This SaaS service allows you to create and manage websites without having to write code. In this example, they generate leads for the WIX platform. A popup with a lead magnet appears after a visitor has been browsing the brand's website for a while. They offer a free trial and create a sense of urgency with a countdown timer, giving visitors just 6 minutes to take advantage of the offer.
My Codeless Website lead magnet
This is a perfect example of an effective combination of a compelling CTA, an enticing offer, and FOMO-driven motivation. Sumo research shows that countdown timers can increase pop-up conversions by an average of 3.7% to 8.07%.
When visitors click the CTA button, they are taken to a WIX landing page that clearly and concisely describes the offer. The copy is short and well-structured, focusing entirely on customer value rather than just brand promotion. Here's what the first screen of the landing page looks like:
My Codeless Website form two
Lead Magnet Tip: Your CTA should inspire action. Incorporate dynamic words like “explore,” “login,” or “generate” to guide readers toward your desired outcome. Using action-oriented language in CTAs can improve conversion rates by 121% .
Myntra: Promo Code as Lead Magnet for Online Stores
Myntra is a fashion e-commerce company. In this example, the lead magnet placement is particularly clever. At first glance, it might be easy to overlook, but as the visitor scrolls, the element to the right moves with them. This is where the lead magnet is located.
An arrow and text indicating the size of the discount draw attention to the coupon. Once clicked, the visitor sees a message about the coupon and the terms of use. Additionally, Myntra's online store has included elements to alleviate any doubts that users may have—an effective technique.
Tips for your lead magnet: Eliminate objections from potential leads. Companies that do this successfully can increase their closing rates by up to 20% .
With Claspo, you can create various lead capture forms, including inline widgets, popups, floating bars, and boxes, and you can add launchers to them. To publish them, you just need to install the Claspo script once on your site.
Creating the widget described above is easy. To get started, choose a launcher from the template library and customize it or create your own.
Then, select a floating window and customize it or create your own.
In our drag-and-drop builder, you can easily customize all the details to make sure the widget fits perfectly with your website design.
Once you have created your widget and launcher, connect them together with a few clicks, configure your website display rules, and set up targeting.
Udemy Business: Report as a Lead Magnet for Course Marketplaces
Online learning and teaching marketplace Udemy Business collects leads using a report. Since the company specializes in various professional development courses, it decided to attract visitors to its website with a value proposition — a report that highlights major trends in the future of work.
Udemy Business Lead Magnet
The lead magnet is seamlessly integrated into the content, accompanied by a button with a clear CTA. Upon clicking, the visitor is directed to a dedicated landing page with a lead collection form and reporting details. The form includes six fields, which may reduce the number of leads but will lead to more targeted and qualified prospects.
Udemy Business Module
Claspo offers a feature that is particularly useful for B2B companies: when creating a lead form, you can set the email field to collect only company addresses.
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The landing page copy emphasizes the value of the lead magnet and the reputation of the brand. This is reinforced by customer testimonials and high user ratings.
Tips for your lead magnet: To increase the credibility of your lead magnet, include customer testimonials and data that demonstrates your expertise. According to the Advertising Trust Study, 88% of consumers trust recommendations from people they know.
For B2B, credibility can be improved by showing customer success stories and marketing and financial metrics of how your services or tools contributed to their success. Nearly 36% of landing pages with testimonials or other forms of social proof showed a significant increase in conversion rates.
Englishdom: Ebook as Lead Magnet for Elearning
Englishdom online English school effectively uses two lead magnets simultaneously. The first is a business-oriented ebook, designed for companies that want to integrate English into their teams. They mentioned that this resource is especially useful for HR professionals and CEOs. The lead magnet's eye-catching design and prominent CTA make it stand out.
Additionally, the strategic placement of this lead magnet increases its visibility. The company launched a targeted advertising campaign on LinkedIn to reach its desired audience. According to the Web Marketing Insights report, LinkedIn outperforms all other social platforms for B2B lead generation.
Englishdom lead magnet
When someone clicks "Download," a contact form opens with four fields, two of which are automatically filled in by LinkedIn based on the user's profile information. The only fields left to fill out are the address and phone number:
English language form
Tips for your lead magnet: Promote your lead magnet where your target audience is most active. To do this effectively, research the characteristics and preferences of the buyer persona.
Use Claspo templates to effectively promote your ebook on your website:
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Englishdom: Free Test as a Lead Magnet for Elearning
Since the online school caters to both corporate clients and individual users, they created an additional lead magnet: a free English language proficiency test.
Englishdom lead magnet
When users click the CTA button, they are directed to a form with three fields for minimal information and a clear CTA.
English language form
To increase the number of people who take your test, post a notice on different pages of your website. Here is an example of a Claspo template that can be customized for the test example. After clicking the button, you can direct the visitor to a landing page with the test offer.
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Tips for your lead magnet: If you have multiple buyer personas, each lead magnet should be designed to appeal to just one.
FuseBase: Webinar as a Lead Magnet for B2B and SaaS
FuseBase is a complete data management and integration platform. Its popup appears when a person has been on a website for some time and has had a chance to familiarize themselves with its content. "Reserve my spot" encourages potential attendees to register for the event.
FuseBase lead magnet
When visitors arrive at the dedicated landing page, they will find not only the contact collection form, but also complete details about the webinar. This includes key points and information about who will benefit from the meeting. This approach helps to engage the right audience and improve the quality of leads.
The Web Marketing Insights report states that 53% of marketers agreed that webinars generate the highest quality leads among top-of-the-funnel formats. Not only do they help you gather interested leads by collecting emails, but they also provide opportunities for real-time interaction during the online meeting.
Take advantage of Claspo's many webinar invitation widget templates. Here's one:
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Tips for your lead magnet: To further engage attendees, you can offer additional lead magnets. For example, provide a promo code, free trial, or consultation to keep the conversation going and encourage deeper interaction with your company.
Invideo: Free Lead Magnet Templates for Video Platforms
Online publisher Invideo used an eye-catching lead magnet to attract new users who are eager to get started and make their work easier. The platform focused on visual content, showing template examples instead of describing the lead magnet. There is also a clear and enticing call-to-action: "Explore them all!"
