Make the sales process revolve around yourself
Posted: Sat Dec 14, 2024 9:38 am
Customer-centricity is an ugly word, but customer-centricity is the name of the game. There's nothing extraordinary about it, because if customers don't buy your product, no one else will. But here's the thing, marketers and sales reps are sometimes so wrapped up in their product, that the real hero of their content isn't the customer, but their own passion for what they're trying to get the customer to buy. However, their faith in the product isn't a decisive argument for anyone else.
You can't blame your customer for not believing in your product italian whatsapp number as much as you do; the only way to convince them is to put yourself in their shoes. That's why customer experience is their main selling tool.
The only consideration for your customers is how well your product will help them do their job, not yours! The distinction between “what can my product do?” and “what can my product do for you?” seems subtle, but it turns out to be huge in practice. A lot of content, far from being customer-centric, seems to turn its back on the customer. B2B buyers don’t have the time or inclination to absorb information that doesn’t address their needs. Make your content worth engaging with.
You can only change the perspective of your customers if you understand what this perspective is.
If you would like to discuss your digital transformation project, please feel free to contact us. If you would like to learn more on the topic, please visit our eBook page for information on digital transformation, B2B eCommerce, and other digital experience platform (DXP) topics.
You can't blame your customer for not believing in your product italian whatsapp number as much as you do; the only way to convince them is to put yourself in their shoes. That's why customer experience is their main selling tool.
The only consideration for your customers is how well your product will help them do their job, not yours! The distinction between “what can my product do?” and “what can my product do for you?” seems subtle, but it turns out to be huge in practice. A lot of content, far from being customer-centric, seems to turn its back on the customer. B2B buyers don’t have the time or inclination to absorb information that doesn’t address their needs. Make your content worth engaging with.
You can only change the perspective of your customers if you understand what this perspective is.
If you would like to discuss your digital transformation project, please feel free to contact us. If you would like to learn more on the topic, please visit our eBook page for information on digital transformation, B2B eCommerce, and other digital experience platform (DXP) topics.