Foursquare, the mobile application that uses geolocation as a basis for establishing social networks, is logically used as a marketing strategy with increasing promise for commerce and business in general. With barely 20 months of life, this social network already has good success stories in terms of marketing and more and more businesses that are adopting this formula of promotion and loyalty, as well as more and more users following their favorite businesses and establishments. Are we facing the true Geomarketing tool?
Using Foursquare as a marketing platform chinese overseas australia data can be very beneficial because it is the “missing link” between Twitter and Facebook. Twitter is the king of time and Facebook prioritizes links and interest groups, but Foursquare, it seems to put things back in their place, is the king of space. Compared to managing other social networks , especially Facebook (which takes more time for CM), Foursquare requires much less time to set up and if an advertising or promotion system requires almost no online time, it is profitable in the short or long term, it is like saying “better to have it than not to have it”. Its great strength is to locate customers and companies in space.
Twitter obeys the question "when am I?"
Facebook responds to the question “what am I up to?”
Foursquare responds to the question where am I?
Now, if you want to have a presence on Foursquare, do it as soon as possible:
Add your business to Foursquare : This platform aims to grow a lot in the medium term and is already emerging as one of the social networks with one of the most exponential growth and development curves. Add all the information relevant to the company, everything you can clarify about it.
You may also be interested in: The ABCs of Linkedin, the 5 pillars of professional image and reputation
example foursquare marketing Germán Piñeiro's BlogA good tip for defining the service is to stick to the questions that someone who has no knowledge of what we do would ask: what service do you offer? How can this company help me? What is their phone number? But… what time can I call? The more information you can include, the better. Of course, choose a schematic and attractive format, since a “solid” text is often overlooked.