Black Friday is a unique opportunity to attract many customers, but also a serious test, because all companies offer discounts. To stand out from the competition, it is important not only to create a profitable offer, but also to think through an attraction strategy. Understanding the needs of the audience, competent promotion in social networks and the use of other communication channels will help attract attention and create an emotional connection with the client, which is important for closing the deal.
We define the target audience and key offers
The first step in preparing for the sales period is to clearly define the america cell phone number list target audience and analyze its needs.
It’s important to understand who your customer is and what they want, especially during sales season. Some shoppers are looking for the best discounts on large purchases, while others are looking for exclusive items that are hard to find during normal times. Knowing your audience’s preferences will help you create an offer that not only satisfies their key needs, but also increases their likelihood of making a purchase. For example, a younger audience may respond to limited-time discounts, while more mature shoppers are often looking for confirmation of the quality and value of the offer.
We create attractive offers
The next step is to use different types of discounts, exclusive products or limited-time promotions. You can create “secret” offers that are only available to users who have a personal account in your online store or at certain times. Unique offers for regular customers can also increase their loyalty and motivation to buy. This approach creates a sense of exclusivity, which is especially valuable in a competitive environment.
Creating a unique selling proposition (USP) is another key point of preparation. It is important to show how you differ from competitors, be it the quality of the product, the level of service or the special mission of the brand. The USP should emphasize the value of your product and make it attractive to the client even in the conditions of a large choice. For example, if you offer handmade goods, focus on the exclusivity and uniqueness of the products.
Social Media Promotion During Sales Season
Advertising on social networks helps to reach a wide audience and attract attention to your offers. But to do this, it is important to choose platforms where your target audience spends most of their time. For example, a young audience actively uses TikTok, while a more mature audience may be on VKontakte or Zen. The right choice of platform will allow you to convey your offer to the right audience with minimal costs.
To engage users, it’s not just about visually appealing content, but also about the creative approach to its creation. Unique stories, captivating posts, and bright photos create a positive first impression and distinguish you from other brands. Using video formats, humor, or interesting facts helps make the content more lively and attractive to users.
Working with influencers and bloggers can help build trust in your brand. Influencers often have a loyal audience that values their recommendations, and such partner publications help the brand gain the trust of new customers. Such collaborations are especially effective if the bloggers create content that looks like an honest personal experience, rather than an advertisement. Even if you haven’t worked with influencers before, the sales period is a great time to try. This is when your audience is ready to “spend more” to get special offers or try a new product. Receiving a recommendation from a blogger whom the user feels trusted, he is more likely to purchase a new product than after clicking on a regular contextual advertisement.
