Bonus Acronym – KPI: Key Performance Indicator

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alomgirhossain21298
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Bonus Acronym – KPI: Key Performance Indicator

Post by alomgirhossain21298 »

We can really talk about digital marketing success without mentioning KPIs. Key Performance Indicators are those metrics that allow us to measure success across the digital spectrum. When we think about PPC, we might look at conversions (the penultimate KPI) or others such as CTR (click-through-rate).

Looking at SEO there are KPIs like time-on-site, organic traffic, conver philippines whatsapp number free sions, bounce rate and others (Domain Authority or DA). Here’s a good blog on some KPIs for tracking SEO success.

Regardless of the KPIs, it’s important to establish them at the outset of your campaigns and then measure them along the way. Establishing benchmark KPIs before you start your efforts will allow you to track success of your work over time.

Reach out and we can work with you to put together a plan that maximizes your budget reach and effectiveness.sions we get, the more Google is showing our site for that keyword search.
Click through rate (CTR) – when someone clicks on a search result for our website, we get a click. The click through rate (CTR) is determined by dividing the number of clicks by the number of impressions. Needless to say, we want decent CTRs, which comes with ranking well. Usually, ranking in the top 5 will get you CTRs above 5% and below that the rate tails off significantly.


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Bounce rate – when someone clicks on a link at Google and hits our site, we want them to hang around and dive deeper into the site. This tells us that they are finding value from clicking and that our site is delivering what they expected to find. If they hit our site and go right back to their Google search, we get a bounce. The bounce rate is calculated by the total number of one-page visits divided by the total number of entries into a website. Needless to say, we do not want high bounce rates, but often time if we find our keywords are showing high bounce rates that we need to make adjustments.
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