HubSpot offers a wide range of features in the areas of marketing, sales and customer service, the most important of which are:
Contact management
Contact management allows companies to create and organize a centralized database so they can easily segment their customers and personalize their experience and communication.
This includes detailed personal information about each contact such as:
Name.
Email.
Phone.
Company.
Location.
Marketing Automation
It allows businesses to automate marketing tasks such as emails, forms, landing pages, etc.
With this feature, businesses can:
Create custom workflows for different types of contacts.
Automate repetitive and time-consuming tasks.
Lead generation
Lead generation is a crucial feature of HubSpot because it helps businesses manage leads and qualify them to determine their interest and willingness to buy .
Lead generation includes everything you need to attract leads to your website and capture valuable information about them. The most notable tools are:
Creating forms.
Landing pages.
Calls to action, etc.
Integration with advertising platforms
Integration with social networks
Sales management
Sales management provides a complete overview of the process, from phone number list lead generation to negotiation and closing . This module includes:
Assigning leads to sales reps.
Tracking lead activity.
The creation of offers and agreements.
Sales pipeline management.
Customer service
Customer service management allows businesses to manage and prioritize support tickets, improve user experience, and increase satisfaction .
With this, companies can:
Create a knowledge base.
Respond to support tickets in real time.
Create a community of customers to share information and solutions.
Analysis and reporting
Reporting and analytics are a crucial part of HubSpot. They offer a wide variety of reports and analytics to help businesses understand their performance and make informed decisions .
Reports include:
Information on lead generation.
Website activity.
The performance of each of the businesses.
Content Management System
HubSpot's CMS or Content Management System is a platform that allows companies to create, host and manage their online content , including:
Web pages.
Blogs.
Forms.
Landing pages.
With this, businesses can create engaging, personalized content without the need for technical or web development knowledge, saving them time and improving their online presence.