There is no adequate planning In the generic strategy

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Improvisation is not a good advisor in email marketing and, in general, in any digital marketing strategy. What specific objective do you want to achieve with your emails? What action or actions should they trigger? We already know that 99% of brands are going to respond “to hire my services” or “to buy my products”, but not all emails necessarily have to focus directly on the sale.

If you only think about the value your america cell phone number list company will get from that email, why would anyone want to open and read your emails? Shift your focus and also concentrate on how you can provide value to your recipients at each level of your email marketing campaigns:



In each of your automated flows.
In every single email you send.
Without a defined audience , there can be no adequate strategy. Think about the types of users you are targeting and how you will communicate with them: what their purchasing process is like (and where they might be at exactly), type of messages, tone of communication, visual style, sending times, number of emails per week, etc.

3. Segmentation and personalization fail
“We better send the email to the entire database, just in case.” Does that phrase sound familiar to you? There we can find the origin of another common email marketing error, which often leads to very poor interaction data. That “just in case” can be a major problem.