If you don’t have any awards or certifications start the research phone number data today and find out what you, or your company, can do to get some. Most industries have awards. There are also general business awards, local and national, like best place to work or fastest growing companies. They’re at least something. Get memberships to organizations like the Better Business Bureau and place their logo on your landing page. We can’t stress enough how these things build trust with your prospects.
3. Give “trust building” citations.
Have you been featured in a magazine, on a website, or in the media in general? Be sure to mention that in your copy. Add a “Featured In” title and place the logos of magazines and sites you’ve been mentioned. This adds a level of legitimacy to users who can see that your company has been noteworthy enough to be mentioned online.
Let’s Wrap This Up. More Content, But Not Too Much.
In general, the more content you provide a prospect the better, as long as it’s not too much content. Be concise. Be helpful. Be convincing. Be trustworthy. And, always be converting.
Be sure to reach out if you have any questions or needs around landing page optimization, conversion optimization, or digital marketing in general. We’d love to work with you!
