Game developers' revenue from OK advertising increased by 62%
The social network Odnoklassniki summed up the results of its gaming platform for the first half of 2024. For the period from January to June, game developers received 1.6 billion rubles from OK, which is 10% more than for the same period last year. The main driver of growth is the development of advertising in games, revenue from which increased by 62% compared to the previous year.
The key factor was the introduction of the sticky banner format, which america cell phone number list developers can easily integrate using the SDK. The Odnoklassniki social network also conducted tests that showed that advertising in games does not reduce revenue from in-game purchases, which prompted developers to more actively use new monetization programs.
Odnoklassniki will allow users to refuse virtual gifts
Odnoklassniki has introduced a new feature that allows users to completely refuse to receive virtual gifts or limit the circle of gift-givers. This update is aimed at improving the user experience and reducing the amount of unwanted communication. Users can choose from whom they want to receive gifts: from all users, only from friends, or refuse them altogether. The new feature has successfully passed testing, reducing the number of complaints by 20%.
Automatic detection and hiding of erotic images in OK
The social network has started automatically detecting and blurring erotic images in the feed and comments. Users can choose whether to view the hidden images or ignore them. This update was developed based on research in which users determined what content they considered inappropriate. A machine learning model trained on more than 6 million files helps maintain a comfortable environment on the platform.
OK developers continue to implement new technologies to create a safe and comfortable environment, including automatic detection and hiding of obscene words and limiting unwanted acquaintances.
