Then, you simply need to look through your social media analytics and i iraq whatsapp group link nput the data into your spreadsheet for analysis. Each major social media platform comes with its own built-in analytics, but you can also take advantage of a tool like Loomly to get all of your social media performance data within a single dashboard.
For a more detailed step-by-step process, check out our five-day social media audit method. In our experience, it’s better to do a little bit every day across a typical work week.
Step 2: Define your social media goals
The next step to crafting an effective social media strategy is identifying your goals. Social media goals trickle down from your business’s overall goals. What are you hoping to accomplish as a business this year, and how can social media help you accomplish that? For example, if you’re building a new brand, your overall goal might be increasing brand awareness and your social media goal might be increasing views and landing X number of new followers.
You’re probably targeting more than one business goal, which means you’ll have more than one social media goal. Additionally, one business goal might inspire several social media goals. It’s best to separate out each goal so you can track them independently with targeted KPIs.
Increasing brand awareness
Growing online audience
Increasing website traffic
Providing customer service
Gaining audience and market insights
Increasing community engagement
