Our experience has shown that influence hong kong whatsapp number of changes in the niche, search algorithm updates and other factors. This project was no exception. We experienced ups and downs with it, but as a result, we reached stable growth rates. But first things first. Technical side of the site: the basis for the development of the project At the start of the project, our specialists performed a technical audit according to the checklist, checked the site indexing status, the presence of broken links, the quality of micro-markup and other parameters. Based on the analysis, a list of improvements was prepared that needed to be implemented first. In parallel, we worked on other areas. The result was not long in coming: after three months, the visibility indicators in the search began to grow.

But then problems arose that needed to be solved. First, pages of products that were no longer available were deleted without the consent of SEO specialists. But the fact is that these pages occupied high positions in the search results. We did not have time to set up redirects, and traffic to the web resource fell. Also, changes were made to the category structure without approval. After moving about 760 pages and, accordingly, changing their addresses, 34% of broken links were recorded during the next monitoring. The difficulties did not end there. By the end of the sixth month of work, problems with the server part arose - the site's performance noticeably decreased. This coincided with two major Google algorithm updates, which led to a record drop in traffic - minus 62%. In addition, there was a 22% decline in the niche trend.