Without a competent SEO strategy, the store's website risks getting lost among many competitors, and therefore, losing potential customers. The priority of SEO promotion of an online store is the visibility of the site in search and the growth of organic traffic. The main indicators: reaching the top 10 Google for queries, as well as monitoring the site traffic metrics. Developing an SEO Strategy – Finding the Optimal Solution Our specialists, while promoting the electronics store, understood that they would have to overcome high competition, work with a large range of goods and ensure that the site “earned” the trust of search algorithms and future buyers. Such results can only be achieved by using an integrated approach and parallel work in several directions. We set ourselves the following tasks: check the technical condition of the site and prepare technical specifications to eliminate deficiencies and improve user experience; create a semantic core taking into account current user requests and the wide range of the online platform; prepare and implement a strategy for external promotion of the project.
Our experience has shown that influence hong kong whatsapp number of changes in the niche, search algorithm updates and other factors. This project was no exception. We experienced ups and downs with it, but as a result, we reached stable growth rates. But first things first. Technical side of the site: the basis for the development of the project At the start of the project, our specialists performed a technical audit according to the checklist, checked the site indexing status, the presence of broken links, the quality of micro-markup and other parameters. Based on the analysis, a list of improvements was prepared that needed to be implemented first. In parallel, we worked on other areas. The result was not long in coming: after three months, the visibility indicators in the search began to grow.
But then problems arose that needed to be solved. First, pages of products that were no longer available were deleted without the consent of SEO specialists. But the fact is that these pages occupied high positions in the search results. We did not have time to set up redirects, and traffic to the web resource fell. Also, changes were made to the category structure without approval. After moving about 760 pages and, accordingly, changing their addresses, 34% of broken links were recorded during the next monitoring. The difficulties did not end there. By the end of the sixth month of work, problems with the server part arose - the site's performance noticeably decreased. This coincided with two major Google algorithm updates, which led to a record drop in traffic - minus 62%. In addition, there was a 22% decline in the niche trend.
SEO strategy can change during the work process and adapt under the
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