Instagram's analytics provide the following metrics on Stories:
Number of accounts reached: How many unique users have seen your Story
Impressions: How many times your story was viewed in total, including repeat views
Number of accounts engaged: How many unique users shared, replied, or commented on your Story
Interactions: How many times total your story received a reply, share, or comment. Instagram also measures individual likes, shares, and replies.
Links clicked: How many users clicked or swiped up on a link in your Story
Forward clicks and Back clicks: How many times users tapped to move to the next panel or return to a previous panel on your Story
Exit clicks: How many times users tapped to exit the Story feature while viewing your story
Next Story: How many times users swiped to the next account's Story while viewing your story
Profile visits: How many users navigated to your profile from your Story
Follows: How many users followed you from viewing a Story
All business and creator accounts receive native analytics.
You can also use Loomly Analytics to track Stories performance. Get insights into forward and back clicks, replies, reach, impressions, and exists, all in the platform you’re using to schedule your Stories. You can also add a label to your Stories, making it easier to filter analytics to view overall campaign or strategy performance.
8. Consider using graphic design templates
If you struggle to create Stories that are visually engaging or look interesting, especially for static “announcement” posts that aren’t just video or product images, you may want to consider graphic design templates.
Tools like Canva have a large number of ready-made templates that are fully customizable with drag-and-drop technology. Using Loomly's Canva integration, you can design static images in Canva, then export them directly to Loomly where you can define the the Story settings and schedule it to auto-publish anytime.
Final thoughts
Though Instagram Reels are arguably more popular at the moment and may help generate additional reach, Stories play a pivotal role in engaging the audience that you already have. Get feedback, nurture relationships, and share exciting updates. It’s a valuable marketing platform within the overall app that should not be ignored.
