It means that, somewhere, a marketer has done his job well, taking the time to understand your goals, needs and objections: he has built the so-called buyer persona . He has studied real customers like you to orient his business and marketing strategies to the involvement , conversion and loyalty of new buyers ( like you ).
Now, that marketer has understood that there is one rule that no company can escape: know your customer .
Organizations that take the time to do this avoid the trap of selling to the wrong people at the wrong time.
“Tell me what I want to know and help me find the right option at each germany phone number library stage of my purchasing decision, or I'll go elsewhere . ”
Yes, because this is the fundamental point from which to start to set up an effective strategy – marketing, sales, lead generation. If I asked you point-blank “Who are your customers?” , would you be able to answer me precisely or would you hide behind a “Everyone is my potential customers” ?
The point is that your business must be clear about who you are going to introduce yourself to from time to time; shooting in the crowd is a very effective technique if you want to waste time and resources, while if you want to optimize and maximize your efforts, you should outline your buyer personas.
