New organizational charts for new Post-Covid19 business structures
Posted: Sun Dec 15, 2024 6:42 am
That companies have changed in the last decade is undeniable. Before, the organizational charts were very clear. There was the presidency, followed by the general management, among which was the Marketing and Communication department (usually the same department), and the rest of the teams that formed each of the tabs into which they branched.
Does something like this make sense today? No. Not at all. Why? Because everything in the company has come to life.
The transition has been made from segmenting job seekers data each department with its own objectives to seeking common objectives that require the effort of everyone to be achieved.
Although they used to report to the Presidency, they now take part in the meetings and, together with the secretaries, who generally have a much more professional profile because they tend to choose to specialize with courses such as the Online Higher Education in Management Assistance , they define the agendas in order to be able to move forward with the campaigns and with the results, objectives and reports. They are, in short, the batons of the orchestra to make everything sound at the right time.
The Marketing department, which was separated from Communications some time ago, although joint actions are still carried out, is working alongside senior management, not in parallel but hovering above them. This is the only way for any strategy, not just identity-related but brand-related, to really work.
The responsibilities and concerns of marketing today at a corporate level are very different from those of years ago. Nowadays, the goal is to convert contacts made through meetings and forums into sales or clients, to create synergies that even allow for the signing of collaboration agreements with other companies to strengthen market opportunities, and to introduce technologies that are established in all areas of the company so that, together, we can achieve budgets and results to carry out specific projects.
Does something like this make sense today? No. Not at all. Why? Because everything in the company has come to life.
The transition has been made from segmenting job seekers data each department with its own objectives to seeking common objectives that require the effort of everyone to be achieved.
Although they used to report to the Presidency, they now take part in the meetings and, together with the secretaries, who generally have a much more professional profile because they tend to choose to specialize with courses such as the Online Higher Education in Management Assistance , they define the agendas in order to be able to move forward with the campaigns and with the results, objectives and reports. They are, in short, the batons of the orchestra to make everything sound at the right time.
The Marketing department, which was separated from Communications some time ago, although joint actions are still carried out, is working alongside senior management, not in parallel but hovering above them. This is the only way for any strategy, not just identity-related but brand-related, to really work.
The responsibilities and concerns of marketing today at a corporate level are very different from those of years ago. Nowadays, the goal is to convert contacts made through meetings and forums into sales or clients, to create synergies that even allow for the signing of collaboration agreements with other companies to strengthen market opportunities, and to introduce technologies that are established in all areas of the company so that, together, we can achieve budgets and results to carry out specific projects.